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women entrepreneurs

Malissa and Francis Mangogna

These are a few of our favorite things about the fall — pumpkin spice, cozy sweaters, and the annual Women’s EXPO at the Middle Country Public Library in Centereach on Thursday, October 10 from 11 a.m. to 6 p.m.  More than just a trade show, the EXPO showcases the talents, products, and businesses of Long Island women entrepreneurs.

An initiative of the Middle Country Library Foundation, this annual event supports the work the library’s Miller Business Center does all year to help local entrepreneurs. 

“Advocating for women-owned businesses not only sets the stage for presenting to young women a path to entrepreneur possibilities,” says Carol Allen, CEO of People’s Alliance Federal Credit Union and the EXPO’s long-time Café Sponsor, “but has proven to be essential to overall grass-roots community and overall economic growth.”  

From limited access to funding to balancing personal and professional responsibilities, women entrepreneurs navigate numerous obstacles on their path to success. EXPO Supporting Sponsor Stony Brook Small Business Development Center’s Director Martha Stansbury, “applauds today’s women entrepreneurs for their perseverance in commercializing their business ideas.”

The EXPO not only celebrates these entrepreneurs but also highlights how supporting women-owned businesses strengthens community and economic growth across Long Island. The event not only brings shoppers, it connects the women with each other. “The EXPO provides an invaluable opportunity for women to connect, learn from one another, and collaborate. By coming together, we create a powerful network of support and innovation that fosters both personal and professional growth,” said Sophia Serlis-McPhillips, Director of Middle Country Public Library.

Let’s shine a spotlight on some of the incredible local women entrepreneurs who will be this year’s Women’s EXPO:

Malissa and Francis Mangogna

Malissa and Francis Mangogna

Beam of Light Designs

Malissa and Frances Mangogna made a bold leap into entrepreneurship in the summer of 2023, launching Beam of Light Designs. Inspired by the creative potential of the Innovation Space at the Middle Country Public Library, they initially created laser-engraved items as gifts for friends and family. However, as interest in the designs grew, Malissa and Frances decided to turn their hobby into a business.

They started by selling through Instagram and Facebook, with last year’s EXPO being their first event. Meeting and speaking with people in-person allowed Malissa and Frances to learn more about what customers really want. Malissa loves designing new products, from custom ornaments to unique visor frames. She says that this year’s EXPO will feature even more personalized options and that they will be affordable. “I’ve been in a position where things were too expensive, and I don’t want anyone to feel that way about our products,” says Malissa. 

When asked about their biggest business success, Malissa says, “Our repeat customers. People order a personalized item and often order another right away.”

Vanessa Rodriguez

Vanessa Rodriguez

Creations by Bazookilla

Returning for her second year, Vanessa Rodriguez of Creations by Bazookilla reflects on how far she’s come since last year, when she attended her first ever event – the Women’s EXPO.  Vanessa taught herself to crochet, giving her blankets, hats, and more to friends and family. “People would always tell me I should sell my items, but it was just something I did for fun.” That changed when her friend and mentor gave her the push she needed. “I wasn’t sure I could do it,” Vanessa admitted. “But I’m so glad she pushed me into it.” Vanessa, a single mother, balances her budding business with her studies in payroll management. Despite the challenges, she continues, driven by the memory of her late father, whose work ethic continues to inspire her to move forward. 

She met many fellow women entrepreneurs at the last EXPO, including Lisa Brunetti of Fashion Forward with Lisa. Since connecting at the EXPO, Lisa has encouraged Vanessa to sell her products at Retro Relics in Lake Grove and join a networking group. Vanessa joined TNT and through the meetings she has gained vital support, helping her business grow. She says, “The best thing about starting this business has been meeting new people—other entrepreneurs—and connecting with them.” From hobbyist to business owner, from uncertainty to confidence, Vanessa feels like this year is her “moment.” And she’s just getting started.

Sue Folan

Sue Folan

Sue’s Balsamic Glazes

Sue Folan, a registered dietitian, was looking to do something different. Having spent a lot of time helping people season food in healthy ways and knowing balsamic glazes are an easy, healthy way to add that flavor, Sue’s Balsamic Glazes was born. 

Unsure where to start, Sue used some of the resources available to entrepreneurs in New York starting at the Stony Brook Small Business Development Center where a business counselor helped her get begin. Still Sue knew she needed to learn more about getting a food product to market safely, so she worked with the Cornell Center for Excellence for Food and Agriculture.  This led to her being invited to be a part of the inaugural session of the Cornell Food Spark, a program designed and led by leading food science experts to help entrepreneurs bring new food products to market. 

After all her hard work, Sue’s Balsamic Glazes were ready for market in June 2023. In her first year, Sue sold 3,700 bottles and is on track to sell more than 5,000 this year.  She is looking forward to her first EXPO.  Former EXPO vendors have recommended the event as “a great way to meet and talk with other women in business,” says Sue.

Even though being an entrepreneur means Sue works 7 days a week, she is excited about what’s to come.

Sena Kolayli

Sena Kolayli

The Cinnamon Candle

Sena Kolayli’s journey from chemist to candle maker is as unique as the hand-poured sculptural soy candles she creates. Originally from Turkey, Sena moved to the U.S. to work as a chemist at a pharmaceutical company, but her career path shifted when she became pregnant. Wanting to balance her desire to work with staying home to care for her son, Sena took an online candle-making course. With her background in chemistry, she saw an opportunity to create natural, safe candles and was determined to craft the best product possible.

Now in her third holiday season with The Cinnamon Candle, Sena has grown her business from a single color, scent, and mold to offering five scents and a variety of colors and designs. “I started small, but I’ve always wanted to keep growing and adding to my collection,” she said. She hopes to offer candle-making workshops in the future and possibly open a coffee/candle shop — an idea inspired by her sister’s love of coffee.

For Sena, the biggest success is the positive feedback from customers. “People tell me my candles make their homes beautiful, and that just makes me cry,” she said. “I put so much care and effort into every single candle.”

A neighbor mentioned how much she enjoyed the EXPO and encouraged Sena to apply. She is looking forward to being around other women entrepreneurs

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Whether it’s the corner deli, the local card shop or an entrepreneur at the Women’s EXPO, every local purchase is a vote of confidence in your community.

The 24th annual Women’s EXPO will take place on Thursday, October 10 at the Middle Country Public Library, 101 Eastwood Blvd, Centereach from 11 a.m. to 6 p.m. Admission is free and there is ample parking. For further information, call the library at 631-585-9393 x296 or visit www.womensEXPOli.org.

 

Linda Johnson of Chocology at a previous Women's EXPO. Photo by Heidi Sutton
Popular marketplace of LI women entrepreneurs back for its 22nd year.

Save the date! The highly popular Women’s EXPO heads back to the Middle Country Public Library, 101 Eastwood Blvd., Centereach on Thursday, October 6, from 11 a.m. to 6 p.m.

Time to shop! Photo by Heidi Sutton

Featuring more than 80 vendors, the  indoor event provides a marketplace for Long Island women entrepreneurs who create or distribute a variety of products, including jewelry, pottery, soaps, food and more. This event is a great opportunity to support local women entrepreneurs while shopping for holiday gift giving.

The Women’s EXPO is presented by the Middle Country Library Foundation. Proceeds will help to support the library’s Miller Business Center, which supports regional economic development by meeting the information needs of the business community, promoting a literate and job-ready workforce, and providing employment information and career exploration opportunities.  Sponsors include TD Bank, People’s Alliance Federal Credit Union and BankUnited.

“We are excited to be back celebrating women entrepreneurs on Long Island with the 22nd annual Women’s EXPO, after two years of limitations due to the pandemic.” says Sophia Serlis-McPhillips, the Director of the Middle Country Public Library.

For more information go to www.WomensEXPOli.org or call 631-585-9393, ext. 296.

Edna J. White

The pandemic has affected absolutely everyone and no one more so than small business owners and entrepreneurs. They have never worked harder to stay afloat than in the past year.

Elizabeth Malafi, Coordinator of the Miller Business Center acknowledges their hard work. “Small businesses and entrepreneurs have had such a hard time, especially those who rely heavily on in-person events, shows and markets,” she said. 

Because of the limits on these types of events, the Middle Country Public Library’s annual Women’s EXPO went virtual last year. And, now, for the first time in its history, this traditionally fall event will be held virtually in the spring. 

An initiative of the Middle Country Library Foundation, the Women’s EXPO is a vehicle to promote economic development for Long Island women entrepreneurs.  “Offering a virtual marketplace during this time gives women an opportunity to promote themselves in a new way,” said Malafi. “It also pushes them to create or expand their digital presence. With support from Bank of America and our other sponsors, we are able to offer workshops that help them continue to grow their businesses virtually.” 

Recent workshops focused on expanding a small business’s social media footprint.  

“The mission of the Library’s Miller Business Center has always been to promote economic development on Long Island. The overwhelmingly positive feedback we received from the exhibitors about our first virtual EXPO led us to make the decision to offer the event for the first time in the spring. Now more than ever, we needed to give Long Island’s women entrepreneurs every opportunity to get back on their feet,” said Sophia Serlis-McPhillips, Director of Middle Country Public Library.

Support local businesses and shop for spring events at the Women’s EXPO on Thursday, April 15 from 10 a.m. to 8 p.m. Register at www.womensEXPOli.org. Virtual attendees will be entered to win one of several door prizes. Computers for browsing will be available at the Middle Country Public Library’s Centereach branch at 101 Eastwood Blvd, Centereach on the day of the event. For more information, please call 631-585-9393, ext. 296.

And now, meet some of the participating entrepreneurs!

Edna J. White

Edna J. White

An author and life purpose coach, Edna J. White was looking for a way to revive her business during the pandemic. When she saw the EXPO was going virtual last fall, she thought it would be a good way to promote her books and coaching business. 

“At first it was a little confusing because it was my first encounter with this innovative idea but after getting much-needed direction from the EXPO team, I was off and running!” she said. “The online EXPO was a great experience with a lot of engagement.” 

White is hoping for even more success this spring. 

Mary Ann Butera

Mary Ann Butera

Mary Ann Butera, of Crafty Butterfly, was intrigued by the idea of a virtual EXPO but didn’t think it was really for her … until she visited the online event last December and saw how great it looked and how easy the platform was to use. 

“This event could well become a new trend as an addition to in-person fairs. Middle Country Library offers such excellent events and programs, this new approach is just so logical and creative — it fits perfectly into the growing acceptance and use of social media … and gives me another outlet for my hand knit creations.” 

Butera will be selling felted hats, shawls, wraps, unique accessories and more during the online event.

Sherry Davis

Sherry Davis, of Davis Fiber Arts, had just decided to start selling her artwork as the pandemic hit. She quickly detoured into mask making, taking advantage of both her treasure trove of reclaimed fabrics and her fiber art skills.

 Now that things are slowly returning to some semblance of normal, Davis says she is “back on track and ready to offer my handwoven upcycled rugs to the public.” After being referred to the virtual EXPO by another woman entrepreneur, Davis decided it was “just the right time for me to debut my work.”

Tiana Le

Tiana Le, owner of Le Fusion, an artisan spring roll company, has participated in the EXPO for many years and always loved the comradery of the day but was skeptical about the event going virtual last fall. 

“When I heard they were doing the EXPO as a virtual market I wasn’t sure how it was going to work but it was AMAZING!!!” said Le, adding that she had customers asking questions throughout the day, like they would in person.

“They brought e-commerce to a different level. The platform was live and interactive. It was a successful and amazing experience!!” Le believes she will be just as successful at the April 15 event.

 

Kellly Wong of Lai Life Products

If we had to pick one word for 2020 it might be pivot. We’ve all been pivoting our lives to accommodate changes due to a global pandemic. Perhaps no one has pivoted more than small business owners and entrepreneurs, especially local micro entrepreneurs who rely on sales from weekend markets throughout the holiday season.

The annual Women’s EXPO, an initiative of the Middle Country Library Foundation and Miller Business Center, has also pivoted and will be held virtually this year on Dec. 10.

“The mission of the Library’s Miller Business Center has always been to promote economic development on Long Island and we felt that more than ever, we needed to support Long Island’s women entrepreneurs,” said Sophia Serlis-McPhillips, Director of the library. “With support from Bank of America and our other sponsors, we are able to offer workshops that would help provide the necessary tools to succeed in this virtual marketplace,” she said. The programs, focusing on social media, selling online, marketing, and photography, helped entrepreneurs with the online environment.

“Bank of America is committed to supporting economic mobility for those within the communities we serve,” said Bob Isaksen, Long Island market president for Bank of America. “Women entrepreneurs play an important role in driving economic growth here on Long Island, and this year more than ever, it is important to support and advance their businesses. We’re grateful to have a strong, long standing partnership with the Middle Country Library Foundation for this event and encourage everyone who is able to virtually shop the EXPO this holiday season.”

Here are just a few of the women you will “meet” at this year’s virtual event:

Kelly Wong: Lai Life Products

Kellly Wong of Lai Life Products

After seeing how hard it was for some people to kneel on their thin yoga mats, Kelly Wong created a high quality knee pad to alleviate pressure on knees, wrists, or tailbone. She never expected that her passion project, Lai Life, would be so successful. Feedback from those customers showed Wong that the implications for her product reached far beyond the yoga studio. Now she markets the pad with its many other uses including for gardening and game day.

With in-person events being canceled, Kelly turned to her ecommerce site.  Targeted online ads and a move towards exercising at home has helped and Kelly has even sold out a few times. The move to more online sales has forced her to learn a lot more but overall it has helped with the business. Interestingly, she’s been developing more relationships with her customers in this new virtual world. This year will be Kelly’s first as an exhibitor at the EXPO and she is “very excited to join this elite group of small businesses.”

Lori Rosenberg: Red Gems

Lori Rosenberg of Red Gems

Primarily a pop-up shop, Lori Rosenberg’s Red Gems, was not prepared for all the event cancellations. “I have always told my children to play to their strengths, one of my strengths is building a strong rapport and trust with my customers,” said Lori.

This rapport has brought her many repeat customers and word-of-mouth referrals who reach out to purchase the jewelry, rain ponchos, and other accessories she sells. But not seeing new and loyal customers at events has been a challenge. While Lori knows she has to build her online shopping presence, she is also the first to admit that tech does not come easily to her.

Like most of us, she’s had to learn a lot of new skills in 2020. Lori is looking forward to learning what she needs to create a virtual booth for the EXPO. “I signed up for the virtual EXPO because I was honored to have been an exhibitor for the last two years and from start to finish it was a true pleasure as well as profitable. The staff could not have been more professional, supportive or accommodating and it was inspiring to be in the company of other Long Island entrepreneurs.”

Tamar Perry: Creative Treasures

Tamar Perry of Creative Treasures

Tamar Perry has been creating since her first art class at age 12. Her hobby turned into a side business in 2011, when she began making paper jewelry and selling at local shows.

This year has been a challenge — the pandemic caused her employer to close its New York office — but Tamar is an optimist and saw an opportunity to invest in her own company, Creative Treasures which focuses on vintage, romantic, steampunk and old country style paper crafting and mixed media art.

While her main focus is creating scrapbooking albums and mixed media art, she has partnered with Plasterkraze in Selden to offer make-and-take events and online classes.

As a first time exhibitor, Tamar is looking forward to using the virtual EXPO to interact with the local community and introduce them to her art. “The virtual EXPO gives me the ability to invite you to my studio, share my techniques and show you hands on how I make these crafts.”

Dana Porciello: The Soothery

Dana Porciello of The Soothery

Like many other small businesses without a storefront, Dana Porciello, of The Soothery, has been seeking ways to get in front of customers. In these times especially, finding markets for her handmade soaps, lotion bars, lip balms, and face masks has been a big challenge, but one Dana knew she wanted to take on. She’s been working on her website – thesoothery.com – to get her business in front of a wider audience. Dana has also joined any safe, in-person markets. “I met amazing people and customers who wanted to support local makers which was inspiring and made me love what I do even more.” She has learned a lot about her business and sees this year overall as a tremendous learning experience.

Dana’s excited about the opportunities a virtual EXPO brings. “I love the Women’s EXPO because every woman here started with an idea and made it a reality. I find this so powerful and love to be around that energy. The library and its community does an amazing job supporting the EXPO and women in business and I love being a part of it.”

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Support local businesses and finish your holiday shopping at the 20th annual (and first VIRTUAL) Women’s EXPO on Thursday, December 10, from 10 a.m. to 8 p.m. at www.womensEXPOli.org. Virtual attendees will be entered to win one of many door prizes. Computers for browsing will be available at the Middle Country Public Library, 101 Eastwood Blvd, Centereach on the day of the event. For more information, please call 631-585-9393, ext. 296.

 

 

 

Middle Country Public Library in Centereach hosted the 19th annual Women’s EXPO on Oct. 3. Thousands came out to kick off their holiday shopping at the one-day event presented by the Middle Country Library Foundation and the library’s Miller Business Center.

More than 80 women entrepreneurs were given the opportunity to introduce their products, which included jewelry, children’s books, soaps, candles, chocolate, fall crafts, clothing and much more. Fifth Season restaurant offered lunch in the EXPO Café. 

This year’s lead sponsor was Bank of America. The event was also sponsored by Campolo, Middleton & McCormick, LLP of Ronkonkoma; People’s Alliance Federal Credit Union; BankUnited; TD Bank; Jefferson’s Ferry; and the Greater Middle Country Chamber of Commerce. Vendors interested in participating in next year’s event are encouraged to visit www.womensExpoli.org. See more photos of the event at www.tbrnewsmedia.com.

Photos by Heidi Sutton

EXPO shoppers. Photo by Miranda Gatewood

Fall brings with it a chill in the air, pumpkin spice everything and the Women’s EXPO at the Middle Country Public Library in Centereach.

A recent study by American Express shows that between 1997 and 2017, the number of women-owned businesses increased at a rate 2.5 times higher than the national average with many of these businesses being run by creative women from their homes and studios. 

The annual Women’s EXPO, now in its 18th year, celebrates these women by connecting them with their peers, local business women and potential customers. This year’s event will be held on Thursday, Oct. 4 and will feature 83 exhibitors. 

“Our favorites are back along with a great selection of new women entrepreneurs just starting out,” said Sophia Serlis-McPhillips, director of the library. 

With a diverse group of entrepreneurs, there is something for everyone. Shoppers can find items such as jewelry, pottery, handbags and home decor. Serlis-McPhillips reminds us that the EXPO is much more than a trade show. “The library’s Miller Business Center works with these and other entrepreneurs all year, educating them on business topics and offering them ample opportunities to network with business professionals from throughout Long Island.” 

Here are some of the great women entrepreneurs you can meet at this year’s event:

Victoria Collette

Victoria Collette

According to Victoria Collette, she is in the business of empowering women. She started her fragrance company, POP SCENTsation, which allows shoppers to create their own fragrance; in the process they get to “discover what it means to be their unique self.”

Since launching, Collette has expanded to 23 fragrances and recently added Perfume Creation Kits. Participating in last year’s EXPO helped her get the word out about her new company and she is excited to be a part of this year’s event. “The energy of the day, being surrounded by and meeting so many amazing women entrepreneurs is incredible.”

Linda Johnson

Linda Johnson

Linda Johnson has always been a maverick, living outside the box. Her dream of owning her own business came to fruition in 2014 with Chocology, which was born out of her family’s “love of chocolate paired with a passion for learning and sharing.” The chocolate and fudge are delicious but, more importantly, it is sold with excitement and education. Beyond her businesses she created #ChocologyCares, supporting charities such as American VetDogs and Stony Brook Cancer Center.

Johnson’s commitment to community and supporting other entrepreneurs can be seen in her new venture — the Three Village Artisan and Farmers Market in Setauket, a gathering place bringing people together. This support and community is also what keeps Johnson coming back to the EXPO. “I love the camaraderie, I love the women and I learn so much!”    

Carly McAllister 

Carly McAllister

After Carly McAllister’s son developed eczema, she became concerned about the ingredients in store-bought soaps and started making her own using organic ingredients. McAllister gave extra bars to friends and family who told her it was so good she should sell it. Encouragement from her husband Michael and others resulted in Modern Primal Soap Co., whose goal is to make products that are as natural as possible. 

Having been an EXPO shopper for years McAllister (top photo) was excited to join the event as an exhibitor. ”I would love to be able to participate and applied as soon as I could.”  She is looking forward to another successful show. “The EXPO is something really special! I love being in a room with so many smart, talented women! The fellowship between the participants is amazing.”

Angelique Velez

Angelique Velez

A bad breakup didn’t slow down Angelique Velez; in fact, it was the impetus for Breakups to Makeup, her company that sells travel makeup clutches, T-shirts and tanks featuring motivational and inspirational words. Velez  (photo on right) realized that makeup inspires and lifts people up. “Making other people feel better inevitably helped to lift my spirits,” she said. Breakups to Makeup’s first slogan Love Raised Me, Lipstick Saved Me “encompassed everything I had been going through and showcased the importance of makeup in our lives as artists.” Since its inception, her products have been sold in major stores like Sephora and have been featured in InStyle, Refinery29 and Latina.

Velez is looking forward to her first time exhibiting at the EXPO. “Anything that supports women and women-owned business is very important to me. The fact that this also caters to Long Island businesses is something unique as well and I knew I wanted to be a part of it.”

The annual Women’s EXPO will take place on Thursday, Oct. 4, from 11 a.m. to 6 p.m. at the Middle Country Public Library, 101 Eastwood Blvd, Centereach. Admission is free and there is ample parking. For further information, call the library at 631-585-9393, ext. 296 or visit www.womensEXPOli.org.