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Public Relations

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In an attempt to promote transparency, the New York State Joint Commission on Public Ethics recently proposed requiring public relations consultants to register as lobbyists if they are trying to influence editorial writers.

That would mean any public relations professionals who contacts a reporter or editorial board in an attempt to get the media to advance their client’s message would be considered to be delivering a lobbying message.

Several New York public relations firms and New York Press Association members immediately spoke out against this proposal, and we side with them and share their concerns.

To force anyone to report to the government before they speak to a reporter seems dangerous, and almost medieval. It treads on freedom of speech if the government is effectively regulating newspaper content, and interfering with a newsroom staff’s ability to independently and objectively judge its sources on its own. On top of that, it is an example of government butting its nose into what are largely privately owned companies — a place it has no business giving orders.

On the surface, it seems as though JCOPE is paying the press a compliment, saying the news media are so valuable that it wants to help preserve the public watchdog’s objectivity. But, in an ironic twist, within the same stroke it would be compromising the independence of the Fourth Estate by controlling its sources.

Freedom of the press is one of the rights America was built upon and relies upon to this day, and this move would tramp on the media’s liberty to print the issues and concerns of the public without needing permission from the government. One of the main jobs of a reporter is to evaluate whether a source is credible and whether a story is newsworthy. Let’s keep this task out of the hands of the government and in the hands of the people who make these decisions every day.

As a newspaper that takes pride in serving the community before anyone else, we stand against this proposal to restrict our communication and we hope you will too.