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The COVID-19 pandemic has brought unforeseen challenges for nearly everyone in our nation and world.

COVID-19 has already claimed the lives of 6.65 million people around the globe, 1.09 million of which are in the U.S. Countless more have been infected, with the illness hitting hardest the elderly and those with preexisting conditions. In this time, however, perhaps no demographic sacrificed more greatly than our youth. 

We made a decision: Would we let the kids — who were not nearly as vulnerable to the disease as their older counterparts — continue their lives as usual? Or would we limit their in-person activities and restrict their social gatherings to curb the spread of COVID-19? Given a choice between age and youth, we opted for age.

Many children were shut out from traditional social interactions during those critical early years of their emotional and psychological maturation. Sadly, many high school seniors lost their graduation ceremonies, proms and final sport seasons. 

In the absence of interpersonal connections, our young became increasingly dependent upon their technologies. Zoom sessions quickly replaced the classroom. Video games supplanted schoolyards and after-school hangouts. Their relationships with the outer world became mediated through a digital screen.

There is still much to learn about the long-term social and psychological impact of the pandemic on our youth. How will the frequent COVID scares, forced separations, quarantines and widespread social panic affect their developing minds? This remains an open question.

As we transition into the post-COVID era, we know that our young will have difficulty adapting. Right now, they need our help more than ever.

The generation that came out of World War I is often called the “Lost Generation.” A collective malaise defined their age following the shock and violence during that incredible human conflict. 

Members of the Lost Generation were often characterized by a tendency to be adrift, disengaged from public life and disconnected from any higher cause or greater purpose. Right now, our youngsters are in jeopardy of seeing a similar fate. 

Like the Great War, the COVID-19 pandemic was outside the control of our children, with the lockdowns and mandates precipitating from it. Yet, as is often the case, the young bore more than their share of hardship.

We cannot allow Gen Z to become another Lost Generation. They have suffered much already, and it is time that we repay them for their collective sacrifice. To make up for that lost time, parents and teachers must try to put in that extra effort. 

Read with them, keep up with their studies, and apply the necessary balance of support and pressure so that they can be stimulated and engaged in school. Keep them from falling behind.

Remember to limit their use of technology, encouraging instead more face-to-face encounters with their peers. These interactions may be uncomfortable, but they are essential for being a fully realized human being. Devices cannot substitute these vital exchanges.

As it is often said, difficult times foster character and grit. Perhaps these COVID years will make the young among us stronger and wiser. But we must not allow the COVID years to break them either. 

Despite their lost years, with a little effort and love they will not become another lost generation.

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Takeout food. METRO photo

By Daniel Dunaief

Daniel Dunaief

I could take it personally, you know. I mean, come on! Does this happen to everyone?

Okay, so, check it out. First, I’m coming back from the airport, and I’m starving. I don’t tend to eat too much on days when I’m on a plane. I have a sensitive stomach, yeah, right, poor me, and I’m a bit, which is an understatement, of a neurotic flier. The combination doesn’t tend to make travel, food and me a harmonious trio.

Okay, so, there I am in the car, on the way home, and my wife can tell that I’m hungry. Ever the solution-finder, she suggests I order food from a local restaurant. When I call, the woman on the phone takes my order, which includes a salad with blackened chicken, and tells me I have to get there within half an hour because they’re closing.

When we arrive home, I bring in my small bag, grab the keys, and race out to the restaurant.

“Are you Dan?” she asks hopefully as I step towards the counter.

“Yes,” I say, realizing that I’ve cut the half-hour mark pretty close.

“Here’s your food,” she says, shoving the bag across the counter.

“This is everything?” I ask.

“Yes,” she says, as she rings me up and is clearly eager for me to step outside so she can lock the door and go on to the portion of her evening that doesn’t involve taking food requests, handing people food and charging them for it, all while standing near a gratuity jar that says, not so subtly, “Even the Titanic tipped.” That, I suppose, should inspire me to consider forking over a few extra dollars.

I stop at the supermarket for a few items next door, drive home and bring the bag into the dining room, where my wife opens it.

“Uh, Dan?” she says tentatively. “They forgot your salad.”

“What?” I rage, between clenched teeth in the kitchen as I unload the groceries.

“Your salad isn’t here. Did they charge you for it?”

“Yes,” I say, as I grab some slices of turkey I bought for lunch and a few salad items.

The next day, I called the restaurant to explain that my food didn’t come. The manager said he came in that morning and saw a salad with blackened chicken in the refrigerator. He says he can make a new one that day or can leave me a gift card. I opt for a new salad,

When I arrive, the same redheaded woman with a nose ring from the night before greets me.

“If it makes you feel better, I forgot much bigger parts of other people’s order,” she says, with a curious mix of sheepishness, humor and pride.

“No, how is that supposed to make me feel better?” I ask.

Still in food ordering mode, and perhaps not having learned my lesson, I ordered two breakfasts the next morning and, this time, received a single order that was a hybrid of my wife’s and mine.

That night, my wife and I went to a professional basketball game. Stunningly, the person operating the scoreboard had the wrong statistics for each player and the wrong names and uniform numbers of the players on the floor.

What’s happening? Is customer service a thing of the past? Are we better off with artificial intelligence or online systems?

I realize that the missed food could have happened with anyone at any time and that the thankless job of taking orders, preparing food and making sure people get what they order isn’t particularly exciting. 

Are people not taking responsibility in their jobs? Are they proud of their mistakes? Has customer service become like our appendix, a vestigial organ in our culture?

I’m the type of consumer who would eagerly become more loyal and would recommend services when the people who work at these establishments show me they care, want my business, and can be bothered to provide the products I purchased. Companies, and their staff, should recognize that I’m likely not the only one who enjoys efficient, professional and considerate customer service.

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By Leah S. Dunaief

Leah Dunaief

Just to add some excitement to my life, I had Mohs surgery this past week. Of course, it was not my idea. The dermatologist identified a spot on the side of my nose as possibly the beginning of a basal cell carcinoma, scraped it off and sent it for a biopsy. The report came back positive.

The next step in this situation was a visit to a Mohs surgeon, who specializes in removing the unwelcome cells.

So off I went.

Now typically there are three types of skin cancers: basal cell, squamous cell and melanoma. Mine was a basal, the least of the three and slowest growing. Nonetheless, it had to come off.

An appointment was made for the deed to be done. Now Mohs surgery, used first by Frederic E. Mohs in 1936,  is intended for areas totally visible, like the cheek or nose, where scars would be most undesirable. The skin with the troubled spot is cut away one layer at a time and then studied under a microscope. When a layer is found free of the cancer, the surgeon can stop removal. In that way, no more skin is cut away than is affected, minimizing the healing process and the scarring.

At the initial consult, I was told to come back at 8:30 a.m. last Monday and bring lunch and a book because there was no way to know in advance how deep the basal cells have penetrated and hence, how many layers may have to be removed.

“Plan to spend the whole day here,” the nurse instructed. “Of course you can leave as soon as the skin is cancer free.”

So I dutifully appeared at the appointed time, heart pounding, not knowing exactly what I was in for. For those facing Mohs surgery or will undergo the procedure in the future, here is what’s involved. And by the way, more and more people are developing various skin cancers because the skin is damaged by the sun, older people have had more time to be affected, and there are now more older residents in America than ever before. Thousands of baby boomers turn 65 every day.

Mohs surgery can be done in a hospital or a physician’s office. I was in an office. First, the nurse carefully and thoroughly wiped my face with antiseptic to prevent an infection. Pictures were taken to record the exact location of the spot. Then my upper body was draped, and the nurse injected pain killer in several locations on the nose and cheek, which each felt like a sharp but quick pinch.

When I was anesthetized, the physician entered, put on his surgical gloves, and the procedure began as Christmas music played softly in the background. It took less than five minutes to get the specimen for the lab. It takes about an hour for the slide to be inspected, using a special diagnostic machine.

I was then bandaged and sent out to wait. While I was waiting, I studied the others in the waiting room. Some had bandages on their ear or their cheek. One lady had a dressing on her scalp. A man had one on his neck. All were reading.

I also enjoyed the company of my son, who accompanied me throughout this experience, for it gave us an opportunity to chat and catch up on the latest. That was the silver lining.

In less than an hour, the nurse waved me back into the procedure room, and I swooped up my untouched lunch, my book and my coat and anxiously followed her.

“It’s all clear,” she said smiling. “No further cancer.”

“Hot dog!” I exclaimed, thereby giving both the young nurse and youngish doctor a laugh. Apparently, they were not familiar with that enthusiastic expression. I guess the current phrase would have been,

“Cool!”

Then the surgeon took a thin slice of skin from elsewhere on my nose, and using this plastic surgery technique, covered the surgical site. The wound was next stitched up and covered with a pressure bandage that was to remain until the next day.

Happily we could leave. The task now is to keep the area clean and manage the ensuing pain until the healing is complete.

Until then, should we cross paths, I hope you won’t confuse me with your neighborhood raccoons. Or think that I was in a bar fight and got punched in the eye.

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Stock photo

Here we are in the midst of the holiday season.

In the Dec. 1 TBR News Media article, “Check in with each other, yourself before approaching holidays, local doctors urge” by Daniel Dunaief, medical professionals stressed the importance of people visiting or calling loved ones and taking note of their moods.

The doctors had additional excellent advice: Check in with yourself during this busy season, too.

The last few weeks may have been overwhelming for many people with preparing the house for company, decorating and ensuring there’s a special gift for everyone.

While stressing about how clean the house is or if it’s decorated enough, sometimes what gets lost in the mayhem is that this is the season when people make more of an effort to gather, to stop for a bit and to catch up. In the grand scheme, our home doesn’t need to look like it’s ready for a photo shoot with Homes & Gardens to spend quality time with our loved ones.

It’s the time of year when we tend to reach out to those who don’t live near us, too. Whether it’s a call, text, letter or card, it is wonderful when we reconnect and take a trip down memory lane.

As for the stress of gift giving, it doesn’t have to get out of control. Following a budget and avoiding charging presents can go a long way regarding our bank balances. In addition to exchanging presents, there are so many ways to show we care. 

People can also share their talents or skills by gifting a picture they painted or a poem they wrote. A loved one may need help painting a room or raking the leaves. Why not offer the gift of time?

Sometimes the gift of time is the most cherished present of all, and many people, especially parents and grandparents, would appreciate some one-on-one time put aside for them, whether it involves a free or inexpensive activity or just talking over hot beverages.

There’s a sacred side of this season, too, that sometimes gets lost in the hustle and bustle. Just sitting and thinking of the miracles represented by Christmas and Hanukkah can bring much-needed stress relief.

This time of year should be about hope and starting fresh in the new year. The holidays are a time for joy and laughter, a moment to celebrate the many blessings in life. Materialism and commercialization of the holidays and competing with our neighbors over holiday displays may create unnecessary pressures for us, perverting the meaning of the season.

Here’s to a relaxing holiday season filled with family and friends, from TBR News Media.

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Ukrainian flag. Pixabay photo

By Daniel Dunaief

Daniel Dunaief

As we round out the second week of December, I’d like to offer some suggestions for a 2022 time capsule.

— A Ukrainian flag. Ukraine, with help from Americans and many other nations, has fended off Russia’s ongoing military assault. The question for 2023 will be whether they can continue to defend the country amid a potential decline in international support.

— A waterlogged dollar. With inflation at decades-high levels, the dollar isn’t buying as much as it had been.

— Florida man makes announcement. I would include a copy of the New York Post front page the day after former president Donald Trump, to no one’s surprise, announced he would be running for president in 2024. A previous ardent supporter of the former president, the Post may be leading the charge in another political direction to find a new standard bearer for the GOP.

— A red dot. Certainly, the Republicans taking over the majority in the house will have important consequences, with numerous investigations and a divided government on the horizon, but Republicans didn’t win as many national elections as anticipated.

— A miniature replica of the Supreme Court, with the words Dobbs vs. Jackson Women’s Health Organization in front of it. The Supreme Court case, which reversed the Roe v. Wade decision, removed the federal right to an abortion, enabling states to pass new laws and contributing, in part, to smaller midterm wins for Republicans.

On the much smaller personal front:

— Throat lozenges. I got COVID-19 for the first time this year and my throat was so painful for a week that I couldn’t talk. The lozenges didn’t work, but they would highlight numerous efforts to reduce pain from a virus that was worse than any flu I’ve ever had.

— The number 62. This, yet again, wasn’t the year the New York Yankees won the World Series. Nope, they didn’t even get there, yet again falling, this time without winning a single game, to the Houston Astros. It was, however, a wonderful chase for the American League home run record by Aaron Judge, who just signed a $360 million extension with the Yankees.

— Wedding bells and a tiny nerf football. For the first time in years, my wife and I attended two family weddings this year. We loved the chance to dance, catch up with relatives, eat great food, and run across a college baseball field with a $7 nerf football we purchased from the hotel lobby store.

— A miniature swamp boat. On one of the more memorable trips to New Orleans to visit our son, my wife and I saw numerous alligators and heard memorable Louisiana tales from Reggie Domangue, whose anecdotes and personal style became the model for the firefly in the Disney movie “The Princess and the Frog.”

— A shark tooth. During the summer, Long Islanders worried about local sharks, who bit several area swimmers. The apex predator, which is always in the area, likely had higher numbers amid a recovery in the numbers of their prey, which are menhaden, also known as bunker fish and, despite the prevalence of the music from the movie “Jaws,” does not include humans.

— A Good Steer napkin. My favorite restaurant from my childhood closed after 65 years, leaving behind an onion ring void and shuttering the backdrop to numerous happy family outings. If I had a way to retire expressions the way baseball teams  retire numbers, I would retire the words “Burger Supreme” on a food version of Monument Park.

— A giant question mark. Scientists throughout Long Island (and the world )constantly ask important questions. Some researchers will invent technology we may use all day long, like cell phones. Others may make discoveries that lead to life-saving drugs. Let’s celebrate great questions.

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Jeopardy. Facebook photo

By Leah S. Dunaief

Leah Dunaief

It’s not an addiction, exactly, but I do regularly watch “Jeopardy!” So do several of my friends and at least one son and daughter-in-law, who make sure they get home from work just as the television program begins. What is it, you might ask, that makes the program so alluring? There is no love interest, no spy adventure, no murder mystery, no serial episodes to coax one back each weeknight at 7 o’clock. 

Well, maybe there is that last aspect. There are three contestants nightly, for those unacquainted with the format, and each stands behind a podium, separated from the one alongside. Each person has a buzzer in hand, and they look at the answers to questions on a big board before them, just as the TV audience does, and as the moderator reads the answer. The first one to hit the buzzer after the moderator stops speaking then get to ask the question the answer poses. 

It’s questions and answers in reverse. The questions range across six categories, and of course, each contestant tries for answers in the category most familiar to them. Each answer is worth a certain amount of money, and once in a while, one contestant will respond to all five in a single subject. There is single Jeopardy or part one for the first half, and then Double Jeopardy, in which the answers are worth twice as much.

But there is more to the half-hour stint than just who-knows-more-about-what. There is also luck involved, because hidden among the answers on the board is a kind of Joker that enables the person, who unknowingly clicks on it and causes it to be revealed, to wager as much of their “earnings” in advance of what has to be answered next. There is also strategy that is required, the sort found in the card game, Poker. Each person needs a sense of the risk-taking tolerance of the opponents in order to determine how much to wager. Many games are won or lost during Final Jeopardy, on that last detail, alone. The winner is the one with the most money at the end and returns to play the following night until they lose.

Now back to the serial appeal. When one contestant wins repeatedly, that person will attract more than the usual interest. He or she, and it is almost always a “he,” will develop a fan club among the viewers, who cheer him on each night from their living rooms. He, of course, cannot hear them, but after an especially long run, that person may become nationally known. In addition to the substantial amount of money they may have earned, sometimes enough to fully fund retirement, there are all sorts of further opportunities for them, like endorsements and sponsorships.

So we tune in to see how our winner is doing with each new night of games, as we might gather around a roulette table with a persistent winner in a casino. But unlike a casino, there is the broad knowledge of trivia required to play competitively, and that makes for fun in our living rooms. We call out the answers along with the actual contestants, and we become contestants, too, among our group. When one of us has the right answer, the other or others offer congratulations. Most satisfying is when one of us knows the last question at Final Jeopardy, and none of the three on stage does.

That calls for a high-five and a “Wahoo!”

“Jeopardy!” was invented by the game show king, Merv Griffin, and premiered in 1964. It had a successful daytime run until 1975, hosted by Art Flemming and running on NBC, until it was deemed no longer of interest. The series was then picked up in 1984 by CBS and hosted by Alex Trebek, and has been on the air five times a week since then. Currently, Ken Jennings has replaced the late Trebek. It airs in various international versions in more than 25 countries.

I confess to being a member of the “Jeopardy!” cult.

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Pixabay photo

Here on Long Island, local governments have been historically responsible for treating and disposing of solid waste. This dynamic is no longer workable.

Managing waste is among the most crucial functions of government. Without these services, untreated garbage would threaten the health and safety of our residents and endanger our local environment. 

However, treating solid waste entails ever-increasing costs to dispose of the trash and keep up with the fast-paced regulatory climate. Those costs will only compound in the years to come. 

In Port Jefferson, the village government is engaged in a messy permit dispute with the New York Department of Environmental Conservation over a small landfill it uses for branch and leaf pickup services. New DEC regulations targeting landfills have impacted Port Jeff’s kettle hole, entangling this small village in a much broader regulatory conflict. 

The controversy may be affecting Port Jeff right now, but it will soon involve nearly every community on Long Island. Plans are underway to close the Brookhaven Town Landfill by 2024, which serves the entire region, precipitating a garbage crisis here on Long Island.

From these examples we are learning that solid waste treatment is not merely a local policy concern. It is integrated within a much larger context, affecting neighboring communities, regions and states. 

Solid waste landfills, where much of our garbage is stored, are also significant emitters of greenhouse gases. These facilities may soon be prime targets for oversight and regulation under plans to curb the effects of climate change. 

At TBR News Media, we are committed to the premise that local government is closest and, therefore, most accountable to the people. Local control gives residents a stake in what goes on within their community’s boundaries. But garbage is blind to these political distinctions and its hazardous effects often cross over these lines, impacting our neighbors. The problem is too grand for any one municipality to handle on its own.

Effective waste management is an increasingly regional, national and even global phenomenon. The situation calls for a coordinated and efficient response from these higher tiers of government. 

Sustaining local control over waste management will soon come with a crippling price tag for municipalities and taxpayers alike. State and federal regulators will place heavy restrictions on the operators of solid waste landfills — local governments — passing the burden of cost and regulatory compliance onto these smaller governments.

Over time, municipalities will have to devote more resources and staff to their garbage, eating away at their budgets and diverting vital funds from other local programs and constituent services. All of this runs counter to the original idea of local autonomy.

Now is the right time for local governments to evaluate their involvement in waste management. Municipalities should seriously consider transitioning these duties to higher levels of government — such as counties or the state — with oversight from regional planning councils composed of delegates from our communities. 

A consolidated waste management apparatus could be more efficient and less restrictive for small governments, freeing up money and attention for local matters within their control.

At the individual level, we must also take steps to limit our impact on landfills. On Long Island, we don’t even have reliable measures of recycling rates, let alone a plan to bring those levels up. Furthermore, many ordinary household items have the potential for reuse. Residents should take advantage of special recycling events that assign these items a reuse value.

While policymakers work out the nuances of an integrated waste management hierarchy, we can do our part to limit our contribution to solid waste landfills. These complex problems may find meaningful solutions if governments and citizens act responsibly.

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Pixabay photo

By Leah S. Dunaief

Leah Dunaief

Here are three of my most feared words: what’s your password? I understand that passwords were designed to keep out the unwelcome in any digital circumstance. Early passwords worked for ATM machines. After all, we didn’t want anyone else to be able to get our money, right?  OK, so that was four numbers that we could remember, certainly easier than committing our social security number to memory, for example.

Not any longer do we enjoy such brevity. Now we are asked to use eight or 10 numbers and letters, the combinations of which must contain capitals, lower case, numbers and some other vital symbol, like an asterisk or a dollar sign or an exclamation point. And we are admonished not to use the same password twice for fear of opening the gates to financial ruination. I would bet the fact is, though, that the only person kept at bay by the request for the password is the password holder who has forgotten the sacred assemblage of letters, numbers and pound signs.

Further, needing the password makes no sense since the frequently asked question, “Forgot your password? Press here to make another,” often allows anyone to bypass the gate anyway. All the intruder has to do is come up with a new password, and they are in.

Some passwords are useful. Certainly, we don’t want just anyone to access our banking records if we bank online. And if we pay for a service, like a subscription to a newspaper, we don’t want an undesignated person to share it. But some of the pass requirements are just plain stupid. Who else but me cares how many steps I walk per day? Or how much sleep I averaged over the past week?? Or how much I weigh? Almost as soon as I apply for an app, I have to select a password to use it, even though the app is free.

Passwords are just one irritant of the digital age, however. As long as I am voicing my frustrations, let’s consider telephones and what has become of what was a perfectly helpful way to enter in conversation with another human. Just try to call an airline or an insurance company and see how long you are put on hold. Sometimes they will tell you that the operator will be with you in 28 minutes and ask if you would like them to hold your place in line and call you back. That’s civilized. Or the automated voice will try to shove you off to their website. But you cannot ask questions of a home page beyond the couple of programmed Q&As posted there. 

When you finally get a person on the other end, after pressing any number of buttons, they will ask you to hold for the correct extension, which will ring and ring and finally disconnect you. Then you have to start all over.

I recognize that there is an attempt to have a paperless world. I understand that companies are feeling pressured financially and are trying to cut down on personnel. But does the world have to get there by driving us to distraction first? Some technology is actually helpful. Instead of a password, some apps ask for fingerprint ID. Once you register with your thumb or whichever finger you choose, you need only to present that finger in the future, and you are immediately admitted. Why isn’t that more commonly used to authenticate the user? Or ask a personal question as the price of admission only the user would be able to answer, like the name of your junior high school or your first pet’s name. Sometimes I am asked two or three questions like that, but only after I have already offered my password. And usually it’s my mother’s maiden name, which by itself used to work but no longer. Not complicated enough, I guess.

One friend figured she had solved the password problem by putting all her passwords into one file on her cellphone. Only trouble? She has forgotten the file’s password. 

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METRO photo

By Daniel Dunaief

Daniel Dunaief

As we reach the beginning of December, we are only a month away from the inevitable promises to shed unwanted pounds.

Today, however, only a few days after our journeys to visit friends and families for Thanksgiving, I’d like to urge you to consider shedding unwanted baggage.

Metaphorically, we all lug unwanted baggage with us — remembering the spot where a girlfriend or boyfriend broke up with us; the moment we decided to substitute the wrong player in a game we were coaching; and the time our teacher gave someone else partial credit for the same answer on which we received no credit.

Some of that baggage is constructive, giving us the tools and the memory to learn from our mistakes and to have a perspective on the things that happen to us.

We might, for example, learn to cope with losses on the athletic field more gracefully when recalling how we felt the time we shouted at a coach, an umpire or an opposing player. Days, weeks, or years later, we might realize that we have the tools and the distance to understand the moment better and to develop a grace we might not have possessed when we were younger.

Extending the baggage metaphor, it seems that the more we carry with us everywhere, the harder it is to move forward. Baggage, like those unwanted pounds that make it harder to hike up a hill or to climb stairs, keeps us in place, preventing us from improving and moving forward.

Shedding pounds, which isn’t so easy itself, has a prescribed collection of patterns, often involving an attention to the foods we might mindlessly eat and a dedication to exercise.

But how do we get rid of the emotional baggage that gets in our way? What do we do to move forward when the burdens around us weigh us down?

For starters, we might learn to forgive people for whatever they did that annoys or puts us down. Forgiveness isn’t easy, of course. We sometimes hold onto those slights as if they are a part of our identity, becoming a doctor to show our biology teacher who didn’t believe in us that we are capable and competent or developing into a trained athlete after a neighbor insulted us.

Holding onto those insults gives other people unnecessary power over us. We can and should set and achieve our goals because of what we want and not because we continue to overcome limits other people tried to set for us.

We also might feel weighed down by our own self-doubt. As I’ve told my children, their peers and many of their teammates, we shouldn’t help our competitors beat us. Believing the best about ourselves is difficult.

We also don’t, and won’t, always win. It’s easier to carry the memories of the times we failed a test or when we didn’t reach the top of the mountain on a hike. Carrying those setbacks around with us for anything other than motivation to try again or to go further than we did before makes it harder to succeed.

Now is the time to set down that baggage, to walk, jog or even run forward, unencumbered by everything that might make us doubt ourselves and our abilities and that might make it harder to achieve our goals. While all that baggage might feel familiar in our hands, it also digs into our palms, twists our fingers and slows our feet.

Even before we resolve to eat better, to exercise, to lose weight and to look our best, let’s check or even cast aside our emotional and psychological luggage. Maybe dropping that baggage in the last month of the year will make achieving and keeping our New Year’s resolutions that much easier.

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Shop local! METRO photo

After tackling the Black Friday frenzy at local malls and major department stores, the Saturday after Thanksgiving is set aside for our small businesses.

For over a decade, holiday shoppers have taken part in Small Business Saturday, an initiative created by American Express and the nonprofit National Trust for Historic Preservation in the midst of a recession.

The annual event is an excellent opportunity to patronize mom-and-pop stores in our towns and villages. Many of these places provide personal services that consumers can’t find at larger retailers or by shopping online, such as exceptional customer service and wrapping gifts.

When shoppers support a neighborhood store, they are also helping the surrounding community. Many small business owners sponsor local sports teams or events. Those same owners also pay sales taxes to local municipalities, involving dollars going back into nearby public schools, parks, roads and so much more.

The multiplier effect of small businesses creates more jobs in our communities, too. With many mom-and-pops suffering from the aftereffects of pandemic shutdowns, shoppers at local businesses play a part in keeping small brick-and-mortar stores open and people employed.

We know with lingering COVID-19 concerns, it can be overwhelming for some to step into a store sometimes. Many have become accustomed to ordering online, but if you can’t get out or don’t want to, many local businesses have websites or social media pages where buyers can purchase goods online. 

There are also quiet weekdays to stop by a local store and check out their unique items. Shopping small doesn’t have to be restricted to one day out of the year.

After a long day of shopping, remember small businesses aren’t limited to clothing or gift stores, either. Get a bite to eat or a drink at a restaurant or bar in town. Buy a gift certificate to your favorite Friday night spot for a friend or family member. Or maybe someone waiting at home would appreciate flowers from the local florist. Have a loved one who loves yoga, dancing or self-defense classes? Many schools and gyms offer gift certificates, and it’s an easy way for people to try out a business before committing to it.

Most of all, frequenting small businesses creates a stronger sense of community. The last few years have been difficult for many, and the support of others, especially neighbors, can make a huge difference in someone’s life and livelihood.

It is time that we think about the big picture. If we fail to support our local small businesses, then we will soon be left with vacant storefronts. Blighted downtowns can affect property values and diminish the quality and character of our community.

This Saturday, remember to patronize your local mom-and-pops. It may seem like a small gesture, but it can make a big difference for our community. 

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