PJ Chamber/BID Hope to Establish Village for ‘Mural Tourism’

PJ Chamber/BID Hope to Establish Village for ‘Mural Tourism’

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Professional muralist Linda Menda-Alfin, pictured, worked alongside Jennifer Hannaford to paint the new mural behind Chase Bank. Photo by Barbara Ransome

As Port Jefferson, as well as the rest of Long Island, is struggling to its feet after the last sorrowful months of the pandemic, Port Jeff business entities are looking to inject a little more life and art into places that haven’t seen it before.

The electrical box before it was painted with the mural. Photo by Barbara Ransome

The Greater Port Jefferson Chamber of Commerce and Business Improvement District worked together to fund a new art installation on a previously graffiti-covered electrical box behind Chase Bank on Main Street. The solid green box now features an aquatic scene like staring into a fishbowl, complete with painted faux wood panels on both the top and bottom of the cabinet. 

The project was actually being planned in January, but once the pandemic hit all plans for the new art installation were pushed back into summer. Chamber President Mary Joy Pipe was actually the one to suggest the fishbowl design, according to chamber director of operations Barbara Ransome. Artists Linda Menda-Alfin and Jennifer Hannaford, both of Port Jeff, spent two and a half days in July crafting the mural. It has been sprayed with a coat of varnish to protect the paint, and there is a security camera watching the space in case of any attempted vandalism.

Ransome said the chamber requested $1,000 in seed money back in January for the project.

“It was a three-pronged reason, one for beautification, two was for those areas that were blighted a little bit or vandalized with graffiti, and the third was to recognize our artistic community and make people aware of our artwork,” she said.  

The chamber has plans to paint another such mural on the electrical box on East Broadway just east of The Steamroom’s dining area. Both artists have already told Ransome they were interested in a second project.

Mayor Margot Garant said at the village’s Aug. 3 trustee meeting the chamber did an “outstanding job” on the murals. 

However, even more public art installations could be coming to Port Jeff in the next few months. The chamber has worked with tourism promoter Discover Long Island in creating a kind of mural tourism, with Port Jeff set to be one of the first of what could be many such installations. Maggie LaCasse, director of communications for Discover LI said the other mural is also being planned for Long Beach. The project is being funded by the tourist promoter though is working with local groups in finding the best locations. The installation of both murals is set for September.

The finished mural behind Chase Bank in Port Jefferson. Photo by Barbara Ransome

Street art, or murals, has seen a new wave of popularity in places like Philadelphia, which has been called the mural capital of the world for the number of incredible building-spanning artworks. 

“This is to generate more foot traffic in our downtowns for people to safely enjoy all our wonderful businesses — drum up some extra excitement for our shops,” LaCasse said.

The new mural is planned for the alleyway off of Main Street between Salsa Salsa and Chris Silver Jewelry. Ransome said this could be the perfect spot, with plenty of foot traffic and a nice solid brick wall. She said the tentative plan is for an interactive mural, to create a set of angel wings for people to stand under and take photos and selfies with.

“Street art tourism is a fantastic way to encourage foot traffic to our downtowns and keep our communities buzzing with pride during this unprecedented time,” said President and CEO of Discover Long Island Kristen Jarnagin in a statement. “This initiative is part of a series of targeted projects designed by Discover Long Island to boost economic recovery for the region. Long Island’s tourism industry is a $6.1 billion industry and an essential component in providing relief to the small business community whose lifeblood is at stake.”