One of Three Village’s own featured in Forbes magazine
By Katherine Kelton

Three Village resident Matthew Niegocki has been ranked No. 91 Top Best-in-State Financial Security Professionals on the 2024 Forbes list.
TBR News Media sat down with Niegocki to learn about his work and how he earned the coveted Forbes title.
Niegocki, who grew up in Ridge, had to make a difficult decision upon graduating college: Did he want to become a police officer or pursue an insurance career? He admits to not knowing much about financial security as it was more of an area of intrigue for him.
Though his proficiency in the job is undeniable: “Right out of college, after interviewing at different financial advising positions, I chose Prudential. Graduated in May and started in June, 18 years later here I am.”
Niegocki’s dedication to his profession is unparalleled.
He shared a recent story that underscores his clientele relationships.
“I have a client out in Glendale, Queens — a senior woman,” he said. “She called me up asking for funds out of one of her accounts to make home improvements. So, I sent her some of the money. Then, she calls up again asking for more money — and this is someone who doesn’t spend extensively, and lives below her means. Her taking out large deposits, to me, raised a red flag.”
He continued by saying he had a conversation with her about exactly what home improvements she was having done that cost such a deep investment: a 7-foot flat roof for which she was going to be charged $136,000. Niegocki immediately called the Queens district attorney’s office and a contractor friend of his, who traveled out to the woman’s home.
It was clear to Niegocki that his client was being scammed.
“The guy that was scamming her got two guys from Home Depot, and they weren’t even using the correct tools,” he said. His contractor was able to complete the job, charging only a fraction of the original at $11,000.
“My philosophy is to have a conversation,” he added. Taking time to build relationships with clients is key. With new prospects, he asks many questions, ensuring he is properly understanding them and their concerns, on a personal level.
Prudential Financial, the financial security company for which Niegocki has worked his entire career, has been designated one of the World’s Most Ethical Companies — an award given by the Ethisphere Institute, for the last 10 years.
Niegocki does admit that most firms in the financial security industry are “good companies.” He says that there is not a lot of competition within the industry, “believe it or not.”
He usually advises people not to switch their financial advisers, so long as they are happy.
Prudential does have a unique outlook on insurance, Niegocki shared.
“It’s more of a needs-based approach. So, we sit down with families, individuals and business owners and have a conversation to see what their concerns are and what they’re looking to accomplish. Based on that, we tailor retirement planning and life insurance around that,” he said.
The Forbes distinction gives Niegocki extra credibility, as it will distinguish him from other advisers in the state.
Outside of work, Niegocki’s life does not revolve around phone calls, computer screens or emails. He enjoys a very active lifestyle, biking around the shores of the Three Village community, gardening and spending time with his family.

As a part of his community appreciation, he joined the Three Village Dads Foundation. This group has raised over $100,000 for the Stony Brook Children’s Hospital. The nonprofit, additionally, fundraises for local businesses and the Veterans of Foreign Wars Post 3054, which serves the Three Village area.
“I love the Three Village community,” he said. “I feel like it’s a community like no other. There’s so much history. It’s great to raise a family and own a business — it is beautiful here.”