Tracey Budd’s son died of a heroin overdose in September 2012.

One year later, Budd, of Rocky Point, was asked to speak at the North Shore Youth Council. Since then, she’s ended up on a public service announcement, “Not My Child,” that’s shown in high schools and middle schools along the North Shore, aiding her in becoming an advocate for drug abuse prevention and rehabilitation. She also teamed up with another mother, Debbie Longo, of Miller Place, and the two have become advocates for prevention and rehabilitation along the North Shore.

It is because of their hard work and dedication to this issue on Long Island that they are 2015 Times Beacon Record Newspapers People of the Year.

“I made the decision not to be ashamed of how he passed away,” Budd said about her son. “Just from speaking that one time at North Shore Youth Council, it was so very healing for me, and so many things have come from that and taken me in a direction that I never thought I’d be in, but it seems like it’s my calling.”

Janene Gentile, a drug and alcohol counselor and executive director of the North Shore Youth Council, helped work on that PSA.

“It was very powerful,” she said. “It was walking her through her grief. She has a lot of courage.”

Budd, who is also a member of Families in Support of Treatment, pulled together as much information as she could, and this past October created a Facebook page — North Shore Drug Awareness Advocates — pooling together families from Rocky Point, Miller Place, Mount Sinai and Shoreham-Wading River to spread the word about the rising concern over dangerous drugs, like heroin, growing in popularity across the Island.

“It just seemed that so many people were inboxing me and asking me for help,” she said. “I created the page so we could have a centralized area where we share information, and organize meetings where the group could all meet up. I also organized meetings once a month so we could to teach people about advocacy.”

Having a 12-year-old daughter, Cristina Dimou attended the meetings to begin to gather information on the issue. About one week ago, someone Dimou knows suffered an unexpected overdose, she said. She immediately reached out to Budd asking for guidance.

“She gave me three phone numbers telling me who to call for what and even gave me websites of rehabilitation centers,” Dimou said about Budd. “She checks up on me every day, asking me if I’m okay and what’s going on. I don’t know her personally, but she had a sense of urgency and a willingness to help. I think that speaks volumes.”

Legislator Sarah Anker (D-Mount Sinai) said with Budd’s outspokenness and Longo’s long-standing knowledge of the issue, they’ll be successful in their efforts.

“These women put their energy, their anger, their frustration, their sorrow into something that is helpful to the community,” she said. “I think they’re going to do amazing work.”

Longo has been involved in advocacy across the Island for the last five years, after her son suffered an overdose 10 years ago. Since then, her son has recovered, and currently lives in Del Ray, Florida as a director of marketing for a rehabilitation center called Insight to Recovery.

She said she found sending her son out of state helped him recover, because once he was done with his treatment, he wasn’t going back to seeing the same people he knew when he was using.

But she too has been involved in outreach and drug abuse prevention, aside from being to co-administrator of Budd’s Facebook page.

“I get a call just about every day from a parent saying they have a kid that’s addicted and they don’t know what to do,” she said. “We’re losing kids left and right. We’re losing a generation, is what we’re losing.”

Longo is a part of a 501(c)3 not-for-profit program, Steered Straight, which spreads prevention in schools. Recovered addict Michael DeLeon leads the program.

“You can hear a pin drop in the auditorium, that’s how dynamic of a speaker he is,” she said. “I can’t tell you how many kids come up to us at the end of the program and say, ‘I have a problem.’”

Longo was the chapter coordinator for New York State for a website called The Addict’s Mom, and is currently the head of Before the Petals Fall, Magnolia Addiction Support’s New York chapter. She is a 12-step yoga teacher to recovering addicts, and does post-traumatic stress disorder programs to help those dealing with grief.

After leaving nursing to go into medical marketing for hospitals, Longo said she thought she’d know where to turn when she found out her son was an addict, but said she really didn’t know what to do.

“There was such a bad stigma about addiction that you didn’t want to talk about it — you kind of suffered in silence,” she said. “If I was a nurse and had these contacts and didn’t know what to do, the average mother may have no idea. I’m trying to open the community up to what we have here on the North Shore.”

Longo has helped mothers like Sheila “Terry” Littler, of Rocky Point, whose son is a second-time recovering heroin addict. Currently, he is three months sober.

Knowing about treatment and where to get help, because it was something that started for her 13 years ago, Littler reached out to Longo for mental support.

“It was nice to have somebody else that’s gone through it to talk to, to know you’re not alone,” Littler said. “But at the same time, it’s sad that I’m not alone.”

When her son relapsed after being four and a half years sober, she reached out to Budd.

“It takes a lot of guts to come out in the open and do this and help people,” she said. “There are a lot of hurting people out there.”

She recently reached out to Longo about a friend of her son, who is a drug user, and the two were calling each other back and forth to find ways to overcome addiction.

“She cared to take the time to help me,” she said. “She spent a whole day doing that with me — that’s dedication right there.”

With the contacts Longo’s made with support centers and prevention agencies and Budd’s relationship with the county after creating the PSA, the two are teaming up to use their resources to form a coalition based on the Facebook page. It was also have the same name.

It’s in its early stages, but the hope is to help spread awareness about prevention through schools. As part of a coalition, Budd said, you can also apply for grants, which she hopes will help fund the spread of their advocacy.

“I felt Tracey was on the same path that I was on,” Longo said. “She is as tenacious as I am in what we’re trying to do.”

Longo said that she and Budd are trying to be vigilantes and have started Narcan training classes, like ones they’ve previously hosted in Miller Place and East Setauket, to continue to help fight the Island’s drug addiction problem. Narcan is a medication that stops opioid overdoses.

“I think together we’re a good team,” Budd said. “To me, you have a choice. You can either dig your head in the sand and be embarrassed that your child is an addict, or you can be proactive and say, ‘Enough of this, let’s help each other.’ When you speak to another parent that’s going through it, there’s a bond that you automatically create. In a way, I feel like my son is right there with me, helping these families. It’s very important to me, and I’m never going to stop doing it.”