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Netflix documentary

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Bryan Johnson in a scene from 'Don't Die: The Man Who Wants to Live Forever.' Photo courtesy of Netflix

Reviewed by Jeffrey Sanzel

Netflix is streaming Don’t Die: The Man Who Wants to Live Forever, focusing on Bryan Johnson, the entrepreneur who is “determine[d] to live forever—or die trying.” Johnson, now forty-seven, believes death’s inevitability should not be accepted and embarked on an extreme anti-aging protocol.

Johnson founded and was CEO of Braintree, a company specializing in web payments for e-commerce. In 2012, Braintree acquired Venom for over $26 million. One year later, PayPal (then part of eBay) bought the company for $800 million; estimates put Johnson’s profit at $300 million. In October 2021, Johnson announced Project Blueprint, his anti-aging endeavor. Don’t Die focuses on this mission, turning his life into a longevity experiment. 

The much-lauded director Chris Smith (Jim & Andy: The Great Beyond, Fyre, 100 Foot Wave, etc.) created a documentary alternating between Johnson’s daily regimen and his more extreme activities. Each morning, Johnson exercises for an hour, takes a massive number of medications and supplements, eats several pounds of vegetables (he is vegan), and undertakes a range of therapies (light therapy, a hair growth cap, and others). He has a medical-grade clinical operation in his home worth $2.5 million.

Every vital sign is measured and tracked. At the time of the filming, he was in the optimal 99th percentile for both muscle and fat. He claims to have reversed his biological age by 5.1 years in two years. His speed of aging is .69, which means that he ages eight months every twelve months.  

In addition to the more commonplace, Johnson ventured into the world of plasma exchange with his son, Talmadge (as well as giving his own to his father), organ transplant medication suppressing the immune system, and gene replacement therapy (performed on the island of Roatán, off the coast of Honduras).

Much of the film displays his relationship with his son, Talmadge, who came to live with him for his senior year of high school. The divorced Johnson became estranged from his ex-wife and three children when he left the Mormon church. Talmadge, struggling with his own beliefs, chose to join Johnson, who quickly brought him into his world of exercise, diet, and some of the more extreme endeavors. The uncomfortable scenes between them feel forced. Whether they share genuine affection is hard to parse with the mostly unexpressive Johnson. 

While shopping with Talmadge for towels in a Chicago Target, Johnson breaks down at the thought of his son entering the University of Chicago. Is he crying for his son or the cameras? Even Johnson’s statement, “I wish I had Talmadge’s legs. He’s the perfect specimen,” resonates less complimentary and more disturbing.

Johnson claims relationships are important but admits he is not good at them. (Don’t Die briefly mentions the ugly lawsuit surrounding his breakup with Taryn Southern following her breast cancer diagnosis.)

Don’t Die’s tone varies, alternating between pedestrian day-in-the-life and darker moments that suggest an episode of Black Mirror. In its most extreme, the film offers shades of Jurassic Park and, in one particularly uncomfortable sequence about surgical experiments with mice, The Human Centipede.

For over half the film, Johnson is shirtless in his kitchen, swallowing pills or eating the same meal (2,000 calories a day of the same food). He works closely with Kate Tolo, his Chief Marketing Officer, who seems a combination of companion and majordomo. While his initial online presence was not huge, an article by Ashlee Vance (who co-produced Don’t Die) turned Johnson into a viral sensation, generating both positive interest and hate. In this shift, Johnson rose as an almost cult figure. 

People bought many products Johnson consumes with direct links from his website to Amazon. Eventually, he produced and promoted Brian Johnson’s Blueprint Extra Virgin Olive Oil, resulting in accusations of Johnson as a grifter. The undertaking led to “Don’t Die” events, including hikes and dances. Held around the world, Johnson has gathered many followers. 

The talking heads range from medical professionals (doctors, scientists, etc.), some of whom support the work, and others who see it as a waste of money and resources. These contrast with social media pundits, the majority of whom are pointedly negative. Vance’s strong presence alternates between marveling at Johnson’s audacity and questioning his actions. Johnson’s parents are prominently featured but add little insight into who he really is.

At just under an hour and a half, the film seems overlong and repetitive. The unending stream of medium shots and generic footage of weightlifting, pill-taking, and laboratory visits would be more engaging if only Johnson possessed a modicum of charisma. But something is lacking at his core. Even his comments about the greater good can be reduced to a bizarre trickle-down theory. 

Perhaps his entire gestalt is summed up with his bold but problematic statement: “Our minds, which we think are our primary tool of problem-solving, are actually the source of self-destructive behaviors. I would argue the mind is dead.” 

At best, Don’t Die documents one man’s quest for immortality. At worst, it is a portrait of the power of excessive narcissism fueled by vast wealth. Or, as one scientist states: “It’s not science. It’s just attention.”

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Reviewed by Jeffrey Sanzel

In the wake of Black Friday and sliding headlong into the Buying Season, Netflix is streaming Buy Now: The Shopping Conspiracy. Written and directed by Nic Stacey, the 84-minute documentary reminds us that corporations are for profit, not for humanity. 

The voice of Sasha, a computerized personal assistant, guides the viewer through five rules of profit maximization: Sell More, Waste More, Lie More, Hide More, and Control More. Presented as a video tutorial, Sasha promises success to those who follow the guidelines. (The Sasha gimmick is effective but might grate on some. Her voice is reminiscent of 2001: A Space Odyssey’s HAL smoothly saying, “I’m sorry, Dave. I’m afraid I can’t do that.”) 

A scene from ‘Buy Now’. Photo courtesy of Netflix

Under attack are the usual suspects. Amazon, Apple, Adidas, and the clothing industry at large (Gap, H&M, Shein, etc.) represent the major culprits. Marketing products that are single-use or have built-in obsolescence drive profits. Worse, companies rarely consider the end-of-life of objects. The film puts a great deal of focus on the environmental carnage of landfills and burnings. It is not litter. It is hazardous waste. 

Statistics are a large part of Buy Now’s attack: 68,733 phones produced per hour, 190,000 garments produced each minute, and 12 tons of plastic produced each second. According to the Or Foundation, a not-for-profit trying to reduce textile waste, more than 15 million unwanted clothes are sent to Ghana—one of the world’s largest importers of used clothes each week. Globally, approximately 13 million phones are tossed out daily. An anecdote about the lightbulb cartel of 1925 introduces the established cornerstone of industry: planned obsolescence. In the present day, products are sealed and seamless. Laptops, printers, and phones are replaced, not repaired. And the sooner, the better. 

The film calls out the fallacy of recycling, noting that barely ten percent of claimed recycling is accomplished. The markings on plastics range from half-truths to outright lies. Companies contend that recycling fixes the problem. “Truth is very different.” As packaging rules are lax, “You can say whatever the hell you want.” The symbols are largely meaningless. Most will be buried or burned. The sole solution is manufacturing less plastic. 

The talking heads are mostly reformed staff members of the big companies, many of them openly paying penance for their part in the destruction. As one states, “I think I definitely have some sins to make up for.”

Buy Now’s tone blends horror with tongue-in-cheek commentary. The film only rests in the interviews and, even then, cuts to different angles. The peripatetic nature leans into a non-stop modern lifestyle as well as the problem’s urgency. The avalanche of shoes, laptops, and phones cascades, oozes, stampedes out of buildings and garbage cans, falls from the sky, and rolls down the streets. Clothing even vomits out of dryers. 

A scene from ‘Buy Now’. Photo courtesy of Netflix

The science-fiction essence harkens to films like The Blob, where cities are overrun, here played against the unknowing citizens in An Invasion of the Body Snatchers oblivion. The visuals have a mordant wit, and the techno music raises the future-of-the-damned tone. (A nice touch is the underscoring of the Adidas section with Saint-Saëns’s “Danse Macabre.”) Clips from Wall-E show the future of the planet. However, something is disconcerting about the presence of Disney/Pixar when it is probably responsible for more plastic toys and disposable souvenirs than any other company in the world.

Buy Now represents waste in myriad ways. These include shores clogged with plastic and shoveled into hell-like infernos. But the most startling image is the most common. Boxes upon boxes stacked in front halls and on kitchen floors; teetering piles spilling open. We buy everything we think we need—and more of it—often at one a.m. Amazon is the thing that occurs to you. “If the system is magic, what would it do? There is just a conveyor belt that goes straight from wherever the item is to your door as quickly and frictionless as possible.” With the internet, the next shoppable moment is always now. Buying new stuff feels great. But the flip side is where does it go?

The massive destruction of merchandise that prevents food and even healthcare products from being salvaged is equally horrifying. A United Kingdom Amazon warehouse destroys 130,000 pieces a week. There are five billion pounds of landfill waste in destroyed products. (More images, more statistics.)

Buy Now is an unequivocal indictment of the way we live. Enhanced by Brendan McGinty’s cinematography, Samuel R. Santana’s sharp editing, and engaging VFX and animation by Colin Thornton and Neil Wilson, the film is a bold statement about consumption and responsibility. You will look at your daily take-out cups of coffee, each plastic water bottle, and every item of clothing with a different eye. 

The final line goes to Kyle Wiens, the CEO and co-founder of iFixit: “That’s it. Just buy less. It will be fine. Life is about experiences and the people that we’re with, and the stuff that we have supports it. But it’s not the end. It’s not the objective. Whoever dies with the most stuff does not win.” 

The film is now streaming on Netflix.