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The East End Shirt Company

John Keating, manager of economic development for PSEGLI, announces initiative to invest in downtown areas during a press conference on Monday. Photo from PSEGLI

On March 28, in honor of Tuesday’s National Mom and Pop Business Owners Day, representatives of PSEG Long Island met with public officials and business leaders at PJ Lobster House to announce an initiative to revitalize Long Island’s downtown areas.

Representing PSEGLI was John Keating, manager of economic development, and Michael Voltz, director of energy efficiency and renewables. According to Keating, small business districts are the engine behind Long Island’s regional economy.

“We’re celebrating this National Mom and Pop Business Day by announcing that we are adding $500,000 to our programs for small businesses for 2022,” Keating said. “To bring more people into your downtown, we offer a main street revitalization program which offers $25,000 grants for anyone who wants to renovate that property and make it more appealing for people.” 

In addition to these beautification investments, PSEGLI will also offer a vacant space program. According to Keating, investments in vacant spaces are a way to remove blemishes from local business districts.

“We’ve all been to downtowns and when you see a lot of vacant spaces it really doesn’t make you want to spend a lot of time in that downtown,” he said. “We created this vacant space revitalization program to occupy a space that was vacant for at least a year and we can give you a discount on your first year’s energy.”

Voltz discussed the various improvements made through these grants by James Luciano, owner of PJ Lobster House. According to Voltz, due to this investment the restaurant now operates with greater energy efficiency.

“You see the beautiful lamps and chandeliers — all LED lighting,” he said. “LED lighting is very efficient. We provided a rebate of about $1,200 for all of the various LED lamps in this building and that’s going to save James about $500 each and every year.” He added, “It’s good for small business, it’s good for his expenses and it helps PSEG Long Island by reducing the strain on our electric grid.”

Small businesses are what give a community a sense of place and a sense of identity.

— Jonathan Kornreich

Luciano, whose business relocated in June 2021, said PSEGLI had offered him the vacant space grant, enabling him to save money on energy. According to him, this had provided much-needed relief to his small business at a time when it was most needed.

“We had PSEG come down to our chamber [of commerce] and they introduced the programs they had and we were able to take advantage of the vacant space grant, which actually helped us out tremendously,” Luciano said. “We saved over $10,000 the first year on the energy that we used. We were also given during COVID the outdoor grants as well,” adding, “Starting out at a new location, that money definitely goes a long way, so PSEG is definitely a great partner to have in the community.”

Brookhaven Councilmember Jonathan Kornreich (D) thanked PSEGLI for supporting local businesses during their time of need. He welcomed the partnership between PSEGLI, local government and small businesses.

“Small businesses are what give a community a sense of place and a sense of identity for a lot of the families that live in those areas,” Kornreich said. “PSEG Long Island gets that and we appreciate you helping carry a lot of those businesses during the dark times of the pandemic.” He added, “Now that the pandemic is coming to an end, you’re helping to keep the lights on and we appreciate that.”

Mary Joy Pipe, owner of The East End Shirt Co. and president of Port Jefferson Chamber of Commerce, discussed the cooperation between the chamber and PSEGLI. She suggested that investments such as these require foresight and ingenuity to be successful. 

“A lot of foresight was given to how this could be an advantage for the small businesses in our community,” she said. “Thank you to PSEG for that foresight.”

To learn more about the grant programs offered by PSEGLI, visit the website www.psegliny.com/inthecommunity/revitalization.

Some Shops Report Better Sales, Others See a Dip

Outside The Gift Corner in Mount Sinai. Photo by Kyle Barr

While Thanksgiving weekend is synonymous with stuffing one’s mouth with turkey and leftovers, it has been transformed into the time when people take advantage of some of the best sales right before the thick of the holiday season. 

But beyond big box stores and online, local small businesses still shuffle for room and attention amongst giants like Amazon. 

From 2010-18, spending on Small Business Saturday had reached a reported estimate of $103 billion, according to data from American Express.

It was estimated that in 2018 more than 104 million people shopped and dined on Small Business Saturday generating a record $17.8 billion in reported spending — up from $12.9 million in 2017. 

This past Saturday, U.S. consumers spent $19.6 billion at small businesses, according to survey data from American Express and the National Federation of Independent Business. 

For small businesses, everything can be a factor for foot traffic, whether it’s the economy, the weather, even construction just down the road.

Here’s what a few business owners across the North Shore had to say on how they did on the busy shopping weekend.

The East End Shirt Co., 3 Mill Creek Road, Port Jefferson — owner Mary Joy Pipe:

Pipe has been at the head of the famed custom screen-printed design shop for years, and was recently named president of the Greater Port Jefferson Chamber of Commerce.

Outside East End Shirt Co. in Port Jefferson. Photo Courtesy of Google Maps

“We had a very good day and we were pleased with how many people came out. It was nice to see how customers were expressing their support for local businesses. 

“My business gets a lot of transient customers [from the village] but we also had a lot of locals and repeat customers come in. Sales were up a little bit from last year — we always try to offer great deals. 

“Being in business for 40 years, I think the nice weather on Saturday really helped and I think it helped other businesses in the area as well. 

“I think it’s good to show that there can be a happy medium of online and small business shopping.” 

Niche Boutique, 430-11 N. Country Road, St. James — owner Christine Mazelis: 

Niche Boutique, which was once located on Lake Avenue, moved over onto North Country Road earlier this year, opening in time for the Black Friday weekend.

Outside the new location of Niche Boutique in St. James.

“The store was offering 10-30 percent off a minimum purchase of $50. 

“We had a really nice day, with the new location we have definitely noticed the increase in foot traffic. There is definitely a different vibe in this location. I was very happy with the turnout and sales, we had returning and new customers coming throughout the day.” 

Red Shirt Comics, 322 Main St., Port Jefferson — owner Josh Darbee:

Red Shirt Comics, which opened in 2017, has been a mainstay for the comics community in the local area. Last year, Darbee said he saw a steady stream of customers walk through his doors Small Business Saturday.

Outside Red Shirt Comics in Port Jefferson. Photo by Kyle Barr

“We had Black Friday sales throughout the weekend. … Saturday went pretty poorly we didn’t see the foot traffic and sales as in years past.

“The weather might have had something to do with it, people are not going to go out as much when it’s cold. 

“We saw an initial crowd of holiday customers earlier in November. The people that did stop by [Saturday] bought a lot of books, periodicals and comic books.”

The Gift Corner, 157 N. Country Road, Mount Sinai — owner Marion Bernholz:

The Gift Corner owner Bernholz has over the last several years gone to lengths to promote her store on the Black Friday weekend. Over the past few years she reported good sales on Small Business Saturday.

Outside The Gift Corner in Mount Sinai. Photo by Kyle Barr

“We had a wonderful day. It was one of our best Small Business Saturday [events], sales were way up. “We had so many regulars and new customers come in throughout the day. 

“We have a good following [of customers] and many of them told us that they came out just to support us on Saturday. 

“People are decorating their houses for the holidays, so many were buying Christmas signs, ornaments and other festive items. We have a lot of different areas in the store so a lot of customers we are trying to find some nice gifts for their families or their dogs. 

“I think it is really refreshing that people continue to come out on Small Business Saturday and remember that we are here.” 

 

Photo by Heidi Sutton

RIBBON CUTTING

The Greater Port Jefferson Chamber of Commerce hosted a ribbon cutting for The East End Shirt Company, 3 Mill Creek Road, Port Jefferson in celebration of its 40th anniversary on Aug. 16. Family, friends, staff, customers and chamber members were present for the momentous occasion.

GPJCC First VP Stuart Vincent presented owner Mary Joy Pipe with a plaque in honor of “East End Shirt Company’s outstanding contributions and commitment to the Incorporated Village of Port Jefferson and the business community.”

On behalf of the Village of Port Jefferson and Mayor Margot Garant, Trustee Kathianne Snaden presented Pipe with a proclamation that described her as a loyal, dedicated, hardworking merchant partner who has been a member of the Port Jefferson Chamber of Commerce for many years as well as an active participant of the Port Jefferson Retailers Association and is always serving the greater good of the community.

“We are very proud to have you as part of our village and here’s to 40 more,” said Snaden. The celebration continued on Aug. 17 with a block party along Mill Creek Road featuring games, music, face painting and a car show by the Long Island Volkswagen Club.

For more information, call 631-473-2093 or visit www.eastendco.com.