Pink Aid Long Island hosted its second annual fashion show and luncheon to benefit victims of breast cancer at Mitchells|Marshs in Huntington on Thursday, Oct. 15.
Pink Aid is a nonprofit organization, with branches in Connecticut and Long Island and seeks to support breast cancer survivors and provide screenings to women in financial need.
Pink Aid’s grant programs provide services like free breast cancer screenings and help cover nonmedical expenses such as wigs, recovery garments and transportation for patients undergoing treatment.
The event featured a fashion show with models wearing Mitchells fall 2015 and spring 2016 lines. There were also silent and live auctions, where items ranging from a Gucci iPad case to a two-night stay at an inn in Ireland were prizes.
Allison Mitchell, president of Pink Aid Long Island, said she was proud of how this event has grown in just one year. Last year, the event raised more than $225,000 from its 300 attendees.
She said while they can only fit a certain number of people in the store for the event, they also had the option of an online auction this year for those who didn’t have a chance to reserve a ticket.
“Pink Aid helps women that are underinsured or not insured to get through their treatment and their diagnosis,” Mitchell said. “I think it’s really important we’re giving back to women here on Long Island right in our backyard [who] are struggling with treatment and keeping their families together.”
Mitchell’s husband Chris heads the Huntington store, previously known as Marshs, which is part of an independent family chain. “We own a retail store [here] with a lot of amazing clothes,” he said. “Women love clothes and this event allows us to have women come and support other women while having a fun day that is really a celebration.”
During the Celebration of Life portion of the fashion show, breast cancer survivors walk the runway in Mitchells after the professional models. The survivors are accompanied by an escort, specifically someone who supported them during their journey, according to Diana Mitchnick, co-chair of the Celebration of Life fashion show.
“I am going to walk this year,” she said. “I am very excited and a little nervous.”
Mitchnick said the entire event is uplifting, and that the room is filled with love and support: “Everyone who has been through the breast cancer journey knows how much help you need. Many people don’t have it and they need it.”
This year’s guest speaker was Marisa Acocella Marchetto, a breast cancer survivor and award-winning cartoonist and graphic novelist. Her graphic novel, “Cancer Vixen: A True Story,” follows her journey from when she discovered she had breast cancer through to the end of her treatment.
“What a positive impact you’ve made creating real positive change,” Marchetto said to the room. “You’ve made Strong Island ever stronger.”