Originally located at 1506 Main Street in Upper Port, Sue La La Couture decided to move down to E Main Street for a new opportunity.

Although the East Main location is a bit smaller, owner Sue Gence said the new space will give her more exposure and have a different atmosphere than her former spot.

“I was waiting for uptown to change,” she said. “But after four years, nothing was done and my landlord was selling the building.”

Gence said she had the opportunity to stay at the old store, but she took it as a sign for her to make a change, especially after the COVID-19 pandemic. 

“I was closed for nine months,” she said. “I survived somehow.”

Known for selling dresses for prom, Sweet 16s, homecoming, flower girls, bridesmaids and mothers of the brides, the pandemic hit her business since all of those events were cancelled.

But Gence is feeling hopeful now that the vaccines are here and things are beginning to open back up.

“I feel like everybody wants to get out of the house and wants to celebrate something,” she said. “This season is actually really, really, really busy — especially down here.”

The old Sue La La Couture closed on Dec. 31 and reopened next to the former Max & Millie storefront in mid-January. 

Gence, a Rocky Point resident, said she opened the store when she was just 33 because she loved glitter and making other women feel beautiful. 

“Eventually I want to design my own clothes and create my own brand,” she said. 

Sue La La Couture is open five days a week — closed on Tuesdays and Wednesdays — by appointment only.