Editorial: Supporting small businesses this holiday season

Editorial: Supporting small businesses this holiday season

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There are certain things Cyber Monday and the internet can’t do for us as we shop during this holiday season. While the sales may be great online, there are some downfalls that we’ll experience this year making shopping locally even more important. 

The next several weeks are going to be hard for devoted holiday shoppers thanks to COVID-19 and the continuous supply chain concerns that are happening across the country. 

Experts are anticipating that large retailers like Apple and Amazon will experience a hit with sales due to shipping issues and staffing challenges. And although this will be tough for those businesses, it will also be a stress for the consumers themselves. 

Whereas shopping via online Black Friday and Cyber Monday deals in the past was an easy click with shipping coming days after, buyers might see a delay in receiving those products in the mail. 

But this might be a good time for us to take a step back and really support our neighbors who own their own shops in our local villages and towns. 

Instead of anticipating a package in the mail — which might not even get here on time — we should head into town and shop small this holiday. The goods will be there right in front of us and we can take them home that day — easy one-stop shopping that makes our lives easier, but also provides income to a family owned business. 

Shopping small comes with its own benefits: we can see the products, touch them and measure them for size. We can find unique things that may not be available on a larger company website, making that gift a one-of-a-kind present the recipient will treasure. 

And on top of that, it provides that shop owner with extra money to pay their own bills. Shopping small is a win-win for everyone.

After a tough two years post the initial outbreak of the pandemic, mom and pops have been hit hard with little ability to recover. 

By shopping locally this year, it brings money back to the economy which then goes back to our own street repairs and our community. 

We know that online shopping is usually easier, but with the current state of inventory and the surrounding issues, it might actually be better to walk over and visit a family owned shop. 

Try it out this holiday season, and you certainly won’t be disappointed. 

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