Editorial: Businesses Forge Ahead

In his March 27 daily COVID-19 address, New York Gov. Andrew Cuomo (D) said the current pandemic will test the mettle of all residents, potentially shaping their person in the long road ahead.

“This is a moment that forges character, forges people, changes people, makes them stronger, makes them weaker, but this is a moment that will change character,” he said.

As we look around our coverage area, especially at the business owners, we can’t help but hope this crisis will make our communities stronger.

It would have been easy for many owners to just shut their doors when multiple executive orders paused nonessential businesses from offering their services, while requiring restaurants to stop sit-down service for the time being. With many still recovering a few years after the last recession, some are still dealing with low reserve funds, and while federal relief is being made available for small businesses, some owners wonder if the help will be enough.

However, most are being resilient — doing everything in their power to keep offering services to their communities. They aren’t looking at their bank accounts and saying, “We can’t do this in this environment,” they are saying they will do their best.

Restaurants are adapting to the new climate providing curbside pickup and amping up their deliveries, including those who didn’t offer these options in the past. With their finger on the pulse of residents’ needs, they are also offering specials giving patrons a choice of a certain number of trays of food at a value price, so a customer can pick up a meal one night and feed their family for a couple of days.

But even more than that, there are several examples of restaurants giving back to the community by offering free or discounted meals to the elderly, homebound and health care workers. Multiple businesses in Port Jeff have started delivering meals to local hospitals, aided by the Port Jefferson Chamber of Commerce and Port Jeff Business Improvement District.

Dancing schools, martial arts and yoga studios, as well as other fitness centers, are posting instructional videos to their websites and offering classes via Zoom, Facebook Live or other platforms. Even on-site tutoring businesses have embraced online tools to stay in touch with students and help parents with the current homeschooling situation.

These innovative ideas will help increase the owners’ chances of keeping their doors open once America comes out on the other side of this pandemic. It’s allowed them to keep on some of their staff members and will hopefully allow them to hire back those they had to lay off. It will keep their business names on residents’ minds.

The current challenges facing the business community can be an opportunity for them to grow, and many owners are realizing this. Small businesses are the heart and soul of our towns on Long Island. Thank you to the owners and their staffs for doing everything in their power to keep our communities’ hearts beating and souls hopeful.