Between You and Me: Here’s how to have fun with our ads
By Leah S. Dunaief
There is something new, and I hope you will find exciting, in this issue of the newspaper. If you will look at the advertisement for Elegant Eating on page 9 for those of you that get The Times of Smithtown or the back cover for The Village Times Herald, you will see a QR code within the border of the ad. Run your mobile phone camera over the code, and it will open up to a 30-second video.
The new addition, in effect, turns the flat, two-dimensional print ad into a talking motion picture, however briefly. This gives significantly extra punch to the ad. It’s also fun for the reader.
We will repeat this for the other four newspapers, The Times of Huntington & Northport, The Village Beacon Record, The Times of Middle Country and The Port Times Record next week.
We can, of course, offer the same process for news stories. An article about someone newsworthy can carry a QR code that then permits a live viewing of that person speaking to the viewer.
For now, we will concentrate on providing this service to advertisers, refining the process as we go along. And we have priced this offering accordingly to allow many business people to afford coming aboard.
In addition to viewing the short on a mobile phone, the video will also run on the home page of our TBRnewsmedia website under the banner, “Video spotlight on business.” Our website has approximately 150,000 viewers per month. Further, the advertisers can add the video to their own web page if they would like. Advertisers should check with their sales reps for more information and to get started.
In adding this new feature, we hope to have a meaningful interaction between print and the web. Print, of course, is being challenged as digital news and advertising have lessened to some extent the dominance of print. With this new service, it is our intention to bring the best of both worlds to the advertising side and also the news side of our media output.
The value of print, with its responsibility for vetting and fact checking both stories and ads, cannot be overstated in this present climate of enormous misinformation on the web. In bringing print to the web, and the benefits of the web to print, we hope to engage our readers further and serve our local communities. We also hope, by being innovative, to help our bottom line.
We know communities need local news outlets to inform and protect them, as well as to hold a mirror up to record their daily lives and achievements. Towns where newspapers have failed in the last decade are now referred to as news deserts and have suffered for their loss. Ill-considered developments, poorly sited landfills and unfortunate actions by unworthy local government officials have been only some of the consequences, with no strong voice to give outcry on behalf of the people. Many energetic journalists have been thrown out of work. We believe the key to survival in this age is to embrace change and join with its best aspects.
Hence our latest enhancement for you.