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Tiana Le

Edna J. White

The pandemic has affected absolutely everyone and no one more so than small business owners and entrepreneurs. They have never worked harder to stay afloat than in the past year.

Elizabeth Malafi, Coordinator of the Miller Business Center acknowledges their hard work. “Small businesses and entrepreneurs have had such a hard time, especially those who rely heavily on in-person events, shows and markets,” she said. 

Because of the limits on these types of events, the Middle Country Public Library’s annual Women’s EXPO went virtual last year. And, now, for the first time in its history, this traditionally fall event will be held virtually in the spring. 

An initiative of the Middle Country Library Foundation, the Women’s EXPO is a vehicle to promote economic development for Long Island women entrepreneurs.  “Offering a virtual marketplace during this time gives women an opportunity to promote themselves in a new way,” said Malafi. “It also pushes them to create or expand their digital presence. With support from Bank of America and our other sponsors, we are able to offer workshops that help them continue to grow their businesses virtually.” 

Recent workshops focused on expanding a small business’s social media footprint.  

“The mission of the Library’s Miller Business Center has always been to promote economic development on Long Island. The overwhelmingly positive feedback we received from the exhibitors about our first virtual EXPO led us to make the decision to offer the event for the first time in the spring. Now more than ever, we needed to give Long Island’s women entrepreneurs every opportunity to get back on their feet,” said Sophia Serlis-McPhillips, Director of Middle Country Public Library.

Support local businesses and shop for spring events at the Women’s EXPO on Thursday, April 15 from 10 a.m. to 8 p.m. Register at www.womensEXPOli.org. Virtual attendees will be entered to win one of several door prizes. Computers for browsing will be available at the Middle Country Public Library’s Centereach branch at 101 Eastwood Blvd, Centereach on the day of the event. For more information, please call 631-585-9393, ext. 296.

And now, meet some of the participating entrepreneurs!

Edna J. White

Edna J. White

An author and life purpose coach, Edna J. White was looking for a way to revive her business during the pandemic. When she saw the EXPO was going virtual last fall, she thought it would be a good way to promote her books and coaching business. 

“At first it was a little confusing because it was my first encounter with this innovative idea but after getting much-needed direction from the EXPO team, I was off and running!” she said. “The online EXPO was a great experience with a lot of engagement.” 

White is hoping for even more success this spring. 

Mary Ann Butera

Mary Ann Butera

Mary Ann Butera, of Crafty Butterfly, was intrigued by the idea of a virtual EXPO but didn’t think it was really for her … until she visited the online event last December and saw how great it looked and how easy the platform was to use. 

“This event could well become a new trend as an addition to in-person fairs. Middle Country Library offers such excellent events and programs, this new approach is just so logical and creative — it fits perfectly into the growing acceptance and use of social media … and gives me another outlet for my hand knit creations.” 

Butera will be selling felted hats, shawls, wraps, unique accessories and more during the online event.

Sherry Davis

Sherry Davis, of Davis Fiber Arts, had just decided to start selling her artwork as the pandemic hit. She quickly detoured into mask making, taking advantage of both her treasure trove of reclaimed fabrics and her fiber art skills.

 Now that things are slowly returning to some semblance of normal, Davis says she is “back on track and ready to offer my handwoven upcycled rugs to the public.” After being referred to the virtual EXPO by another woman entrepreneur, Davis decided it was “just the right time for me to debut my work.”

Tiana Le

Tiana Le, owner of Le Fusion, an artisan spring roll company, has participated in the EXPO for many years and always loved the comradery of the day but was skeptical about the event going virtual last fall. 

“When I heard they were doing the EXPO as a virtual market I wasn’t sure how it was going to work but it was AMAZING!!!” said Le, adding that she had customers asking questions throughout the day, like they would in person.

“They brought e-commerce to a different level. The platform was live and interactive. It was a successful and amazing experience!!” Le believes she will be just as successful at the April 15 event.

 

Women’s EXPO returns to Middle Country Public Library for 15th year

Liz Carroll of Wild Lizzy’s with her staff, from left, Sue Nicola; Lynn DiCarlo; Libby Carroll and Camille Sena; not pictured, Samantha Luongo. Photo by Elizabeth Malafi

By Donna Newman

Has the news got you down? Are you worried about the state of our world? The Middle Country Library Foundation offers a “stop the world-I want to get off” event guaranteed to lift your spirits and recharge your batteries. “On Thursday, October 1, from 11 to 6, our Centereach building will once again be transformed into the bustling marketplace that is the Women’s EXPO. It’s one of my favorite days at the library,” said Elizabeth Malafi, coordinator of adult services and the Miller Business Resource Center at the Middle Country Public Library.

“We’re thrilled to be hosting our 15th annual Women’s EXPO,” added Library Director Sophia Serlis-McPhillips. “Each year, new and former vendors come together to celebrate and showcase their unique talents and embody the spirit of entrepreneurship and community. We’re very thankful to our many sponsors and volunteers who help us make this day possible.”

Intermingled with the shopping is a matchless opportunity for a diverse group of women to network, support and inspire each other. “I love doing the EXPO!” said Jena Turner, owner of Breathe in Port Jefferson. “Having worked in advertising 13 years, I know how important it is to get yourself out there. The EXPO is better than a full page ad!”

Tiana Le, owner of Le Fusion, is also excited to return this year. “The EXPO gave me an opportunity to showcase my products surrounded by amazing women entrepreneurs sharing their stories of struggle and triumph,” she said. “I sold out, got positive feedback and leads.” When interviewed, the common theme expressed by EXPO vendors is passion — and the discovery of the capacity to be successful doing something they love.

Since its inception in the year 2000, the Women’s EXPO has earned a loyal following. Attendance surpassed 2,400 last year for the 83 vendors. The event showcases female Long Island entrepreneurs: artisans, importers, designers and distributors of products such as jewelry, clothing, fine art, pottery, children’s items, culturally diverse crafts, fiber art, specialty food items, gift baskets, household goods, paper products and much more. Fitting its “harvest-themed” October time slot, the EXPO provides a veritable cornucopia of unique creations and gifts.

Admission to the EXPO is free. Lunch is available for purchase from 11 a.m. to 3 p.m. in the EXPO Café, catered by Fifth Season Restaurant of Port Jefferson. Baked goods from Sweet Street will be sold from 3:30 to 5:30 p.m. The library is located at 101 Eastwood Blvd., Centereach. For a complete list of vendors, visit www.womensEXPOli.org/shop. For more information, call 631-585-9393, ext. 296.

Here are some of the women you’ll meet at this year’s EXPO:

Jena Turner realized a dream when she opened her shop on East Main Street in Port Jefferson Village in 2006. The previous year had brought a pair of tragedies. Her father, “an accomplished man [who] built everything from scratch – houses, boats, cars, and his last project – his airplane,” died during the plane’s inaugural flight. Seven months later, she lost her brother. An incident at work following the second loss propelled her into action to sign a lease. She had prepared herself for the business by becoming a Certified Yoga Teacher and studying Reiki (hands-on healing).

Jena Turner at her shop, Breathe, in Port Jefferson. Photo by Amber Sroka
Jena Turner at her shop, Breathe, in Port Jefferson. Photo by Amber Sroka

In tribute to her late father, Turner named the store “Breathe,” which summed up his philosophy of life. Given its stated mission “to help others understand their gifts and full potential,” Breathe is more than just a store, and Turner wears many hats: “I am the owner,” she said, “and with that, I am the buyer, the manager, the bookkeeper, the healer, the teacher, the reader, the unpacker, the shipper, the banker, and the cleaning lady!”

She stocks an assortment of jewelry, clothing, candles, home accessories, and spiritual items, and also offers meditation, yoga, reiki, psychic readings and other workshops. Visit www.breatheinspiringgifts.com for more information.

Liz Carroll spent her life serving others. She raised three children on her own while working for the Town of Oyster Bay in a succession of increasingly responsible jobs. “I’m holding on to my job for now,” she said, “as I’ve worked hard to be where I am, and still have children who depend on me.”

But when her children were in college, she began thinking. “I wanted to do something for myself that would be productive, something where I could earn extra money and, of course, something that makes people happy!”

Carroll turned her signature cookie, one she had always made for family and friends, into a gourmet cookie line and created “Wild Lizzy’s.” At first, the cookies sold via word-of-mouth, at street fairs and other events, and at a few specialty stores. Soon they began winning prestigious awards.

“I always offer samples,” said Carroll, “and the reaction is always ‘Oh, my God!’ So now I have an OMG bell. When you say it, you ring it!”

Last September, the bell attracted a customer with a link to QVC and plans are now underway to take Wild Lizzy’s to the TV shopping network. She ships nationwide, due to customer demand.

Visit her website at www.wildlizzys.com.

Jackie Maloney discovered her passion early and parlayed it into a Bachelor of Fine Arts degree from the Maryland Institute College of Art. “One of the main reasons I chose MICA was their dedication to making sure artists could actually make careers with their degrees. In my degree program, we all took a class dedicated strictly to business, taught by a successful/working art rep.” She likes that she can live and work at the beach, yet have clients all over the world, that she can work for different ‘bosses’ while being her own boss.

Jackie Maloney with some of her artwork. Photo by Amber Sroka
Jackie Maloney with some of her artwork. Photo by Amber Sroka

In truth, the career she describes is her dream job. “Every day is different,” she said. “An average day in the studio, I could spend the morning painting the instructions for baking an apple pie, the afternoon Googling locations to complete a custom map for a wedding gift, and then finish the day unloading/loading my kiln. I get to travel all over and meet tons of people. Then I get to retreat into the peace of my quiet studio to create.” In addition to contract work for independent projects, she exhibits her art at outdoor arts and crafts fairs and has a shop in the online marketplace Etsy. Visit her website: www.jackiemaloney.com.

Tiana Le began a poem with the words, “We left during the fall of Saigon in 1975, blessed that we were alive.” Her family emigrated to the United States and eventually settled in Flushing. When it came time for Le to train for a career, her parents steered her toward information technology – a good job in great demand. She began a career in IT.

Tiana Le, owner of Le Fusion. Photo by Sal DiVincenzo
Tiana Le, owner of Le Fusion. Photo by Sal DiVincenzo

Later, her mother was diagnosed with cancer soon after retirement. “It was the hardest time of my life,” Le said, “caring for my Mom and watching her wither away. She was my top priority, and when she expired I needed time to recoup and recharge. I came out stronger, with a greater appreciation of life – and the emotional and physical freedom to pursue my passion.”

That passion is food as related to her Vietnamese heritage. In May 2014, she launched “Le Fusion,” thinking “Why not combine the best of both worlds? East and West!” Her menu items are healthy, handmade, all natural, and baked. “Vietnamese foods are light and refreshing, with exotic herbs,” she said, adding, “The French-influenced dishes are my all-time favorites.”

Her cuisine is created at the Stony Brook University Incubator in Calverton and marketed through the Port Jefferson Farmer’s Market, scheduled tastings at Whole Foods, and the Le Fusion website: www.lefusion.co.