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Norman Prusslin

Staff members of WUSB-FM Radio gather in the Media Suite in the Student Activity Center at Stony Brook University for a photo. Image courtesy of WUSB

By Norman Prusslin

Long Island radio listeners scanning the FM dial 40 years ago this coming Tuesday were surprised to hear musical stirrings on the 90.1 frequency that had previously offered static or sounds of distant stations. It was on Monday, June 27, 1977, at 5:30 p.m. that the Stony Brook University radio station joined the community of Long Island radio stations. I had the honor of coordinating the team that brought the station to the air that day and then went on to serve as the station’s general manager for 28 years.

Norman Prusslin

Looking back on that first day of broadcasting, it is fascinating to think about how much the media landscape has changed over the past 40 years.  In 1977, FM radio audience listening was just about ready to overtake the decades-old primacy of AM radio. Cable television on Long Island was in its formative years … CNN and MTV were still three and four years away, respectively. Music-oriented radio stations played vinyl on turntables while public service announcements aired on tape cartridges, and long-form public affairs programming was recorded on cassette and reel-to-reel audiotape.

How times have changed!

Through the compact disc and personal computer revolutions of the early 1980s to the web, streaming and digital download innovations of the 1990s to today’s multiple music distribution systems, WUSB has been at the forefront of marrying new technology with public service mission and responsibility.

The station was put to the test and earned its community service stripes eight months after sign on. Longtime North Shore residents will remember the crippling ice and snowstorms of February 1978. The Stony Brook campus was closed for a week. This was a time before wide cellphone use and way before the internet brought information to us, at a moment’s notice, anytime and anywhere.

WUSB was the main outlet in our area for getting critical safety information out to the community. Students and community volunteers slept in the studio to make sure the station provided a 24-hour service.

It was a crash course in local, person-to-person community radio programming. A lesson plan that has been used by the hundreds of student, staff, faculty, alumni and community volunteers who have sat in the on-air chair for 40 years.

Students covered the Shoreham nuclear power plant protests of the late 1970s live from the site. A radio play, “Shadow Over Long Island,” followed the template of “War of the Worlds” in focusing attention on the issue of nuclear power on Long Island while at the same time giving students a history lesson in producing “old time radio drama.”

WUSB received national attention (Time magazine and NBC News) when student staff produced and hosted the 1984 Alternative Presidential Convention on campus. While the two major party candidates, incumbent President Ronald Reagan and Walter Mondale did not attend, over 30 “legally qualified candidates” did providing the campus and local community with a day-long “teach in” of debate, conversation and organizing.

In the music industry, the late 1970s have been recognized as the time when the influence of college radio stations to introduce new and developing genres to radio listeners took hold. In the years before music video, satellite radio, Facebook, YouTube, iTunes, Pandora and Spotify, college radio was THE broadcast outpost for new music.

WUSB was the Long Island radio home for artists of all musical stripes. The music of major label and independent artists from the worlds of rock, folk, blues, classical, hip-hop, dance, traditional and more was being heard, often for the first time, by Long Islanders over 90.1 FM.

I am perhaps most proud of the role WUSB has had in developing an active local music scene and community. From hosting the first Long Island Contemporary Music Conference in the early 1980s to developing collaborative partnerships with area nonprofit music and arts organizations and concert clubs and venues of all sizes, WUSB’s status as a key player in the Long Island music community has brought recognition and honors to the university. It is therefore no surprise that the first meetings that led to the creation of the Long Island Music Hall of Fame in 2003 were held on campus.

This coming week, we celebrate 40 years of 24 hours/day noncommercial radio programming created by a volunteer staff of students, faculty, alumni and community members varied in background and political persuasion and perspective. It’s a time to recognize volunteers coming together for the common mission and purpose of presenting intelligent and thought-provoking dialogue, music from all corners of the globe and campus-focused programming via live sports coverage, academic colloquia and event announcements and coverage.

Now is no time to rest on past laurels. Earlier this year, the station moved into new studios in the West Side Dining Complex and added a second broadcast signal at 107.3 FM to better increase service coverage to North Shore communities.  On June 27, 1977, at 5:30 p.m., founding members of the WUSB station staff coined the expression “….the experiment continues.”

40 years on, it still does!

Norman Prusslin is director of the media arts minor at Stony Brook University. He is WUSB-FM’s founding general manager serving in that position until 2006 and continues his association with the station as its faculty adviser.

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The cover of the Beatles’ iconic ‘Sgt. Peppers Lonely Hearts Club Band’ album

By Kevin Redding

It was 50 years ago today … on June 1, 1967, that the Beatles released “Sgt. Peppers Lonely Hearts Club Band” in the United States and completely changed everything: music, culture, themselves, how people viewed and analyzed rock ’n’ roll.

The incredibly ambitious and experimental 13-track album — on which John Lennon, Paul McCartney, George Harrison and Ringo Starr abandoned their traditional mop-top image and sound in favor of a more conceptual, weird, wholly new product with a scope and style that hadn’t been attempted before by them or anybody else — helped usher in the Summer of Love and set the tone for the rest of the decade.

While many older albums, especially when they fall on younger ears, tend to lose their might over time, “Sgt. Pepper” still stands strong, and sounds just as vibrant and fresh as ever. To this day, it’s argued to be the greatest, if not most influential, album of all time.

Peter Winkler
Favorite Beatles song:
‘A Day in the Life’

“It was just absolutely groundbreaking,” Peter Winkler, a retired Stony Brook University professor of composition and theory and popular music, said, recalling the first time he listened to the record.

Winkler, who taught one of the very first rock music classes at the university in 1971, said he’ll never forget the week it came out and how stunned he was upon hearing the album’s epic finale “A Day in the Life” — “I had never heard anything like that before,” he said, “with that big orchestral roar — that had never happened on a pop record before.”

“Everybody was listening to the album, everybody was talking about; that doesn’t happen these days where one particular record is having that impact on everyone,” Winkler continued. “It was incredibly innovative and made this enormous splash around the world. It expanded the vocabulary of pop music in such a dramatic way. It was just a game changer. Everything that followed — Genesis, Yes, Pink Floyd — came straight from ‘Sgt. Pepper.’”

Pete Kennedy
Favorite Beatles song:
‘A Day in the Life’

Pete Kennedy, a New York-based singer-songwriter who regularly performs at The Long Island Museum in Stony Brook, echoed Winkler’s excitement over the innovation of the album, comparing it to the release of Geoffrey Chaucer’s “The Canterbury Tales,” a grandiose, cohesive novel, amid decades of mere folktales in the Middle Ages. “That’s kind of what the Beatles did with this. They put rock music together in a much more serious way than anybody had before. It marked the beginning of the rock world that still exists now … they were already so well known and could’ve coasted along doing what they’d been doing but they took this step instead,” Kennedy said.

The album’s release coincided with, and legitimized, an emergence of rock journalists and professional critics who recognized the genre as something to be taken seriously, a notion that would’ve been inconceivable beforehand. A month before, renowned classical composer Leonard Bernstein even hosted an hour-long CBS special called “Inside Pop: The Rock Revolution” referring to the Fab Four as a group whose songs were “more adventurous than anything else written in serious music today.”

Just before the album came out, Kennedy explained, he and a lot of other people thought the Beatles were a done deal. In August 1966, the group performed their final live concert, having had enough of the screaming girls and a hectic atmosphere wherein people were burning their records after Lennon referred to the band as being “bigger than Jesus,” choosing to work exclusively from the studio from then on.

Norman Prusslin
Favorite Beatles song:
‘Getting Better’

One June afternoon the following year, Kennedy walked into a record shop and saw an unrecognizable band, dressed in colorful military costumes and surrounded by a slew of famous faces and flower-power imagery.

“Just seeing that pop-art album cover, with no advanced warning and them with mustaches, it might not seem like a big deal, but it really was because their appearance was such a big part of them,” he said. “The Beatles hairstyle and matching suit … now they looked like hippies, and it was sort of shocking.”

Norman Prusslin, the first station manager of WUSB and director of the media minor at Stony Brook, said of the infamous cover, “it was almost like their alter ego, a way for them to step out of being the Beatles … it was also one of the first times pop records had lyrics printed on the back.”

“It was a very different record, musically, it wasn’t your typical Beatles record up to that point,” Prusslin, who saw the group live in 1964, said. “It felt continuous,

Charles Backfish
Favorite Beatles song:
‘Within You Without You’

like one long thing … I think the concept of the album, rather than being just a collection of songs, became a pallet for an entire creative journey that became influential to other bands that came later. It maximized studio equipment to its fullest potential at the time and contained exploratory, autobiographical lyrics that encouraged other bands to free themselves and try different things and not be set in the two minutes and 50 seconds standard pop hit duration.”

Charles Backfish, the host of WUSB’s “Sunday Street” program, highlighted the album’s coinciding impact with the rise of FM radio. While AM was the dominant form of radio in the ’60s, with FM merely broadcasting whatever AM played, an FCC regulation went into effect in January 1967 declaring each dial needed to have different programming.

“So it opened up the option for FM stations to do something different,” Backfish said. “While AM played classic top 40 songs, FM started to explore different music and some things happening in the rock scene at the time lent themselves to being played on there … and ‘Sgt. Pepper’s’ is a perfect example. There were no singles released from the album, each song segued into another, and so it’s an album that found a real home on FM radio and helped drive the popularity of FM radio.”