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Hugo Fitz

Hugo Fitz and his barista, Vito, at Nautilus Roasting's pop-up shop inside Carl's Candies. Photo by Sara-Megan Walsh

Coffee lovers may find themselves intrigued by a sidewalk sign promising Japanese iced coffee is available inside Carl’s Candies.

Nautilus Roasting Co. owner Hugo Fitz has launched a seasonal pop-up coffee shop off Northport’s Main Street that will offer a variety of hot and iced coffee drinks for sale through Sept. 30. For Fitz, he said he hopes the stand is a first step toward fulfilling a dream.

It’s been at least 12 years of me talking about how I’d love to open up a coffee shop one day.”

— Hugo Fitz

“I have a passion for coffee,” he said. “It’s been at least 12 years of me talking about how I’d love to open up a coffee shop one day.”

A Huntington Station resident, Fitz, 39, has spent the last 13 years working for a New York City advertising agency. Facing lengthy commutes into the city, coffee was not only a passion but a daily necessity.

“There’s plenty of opportunities to experience higher-end coffee when you work in the city,” the entrepreneur said. “There’s where I cut my teeth on being a coffee fan.”

Pourover coffee at Nautilus Roasting’s pop-up shop. Photo by Sara-Megan Walsh

Fitz said he quickly became a hobbyist who “dove down the wormhole” in learning what went into a cup of java starting with four different methods of processing the beans, the hundred or more methods of brewing from standard drip and iced coffee to Japanese iced brew. This Japanese iced brew method at Nautilus uses hot water and a traditional drip to brew the coffee, but then drops onto ice “flash freezing” it to preserve each batch’s unique flavors.

“I have a master’s degree worth of knowledge in coffee, and yet, there’s still so much more I don’t know,” he said. “I think to evangelize good coffee to people, this is a great opportunity.”

Fitz said he wants to help bring “third-wave” coffee, a movement to create high-quality artisanal coffee that’s sourced from individual farmers or locally roasted, out to Long Island. While it’s prevalent in New York City, he claims to know only a handful of shops that offer it locally.

In 2017, the entrepreneur founded Huntington-based Nautilus Roasting Co. and began searching for a storefront. After four failed attempts at negotiating a commercial lease, Fitz said he decided just to focus on what he loved — making a great cup of joe. The entrepreneur began renting time on a Long Island City roasting machine to prepare 25 to 40 pounds of coffee beans at a time — putting him in business as a nanoroaster. His first product, the Signature blend of Columbia, Burundi, Guatemala and Sumatra coffee beans, was sold online. 

There’s a great opportunity to bring the coffee bar up on Long Island.”

— Hugo Fitz

Fitz met with Gina Nisi, owner of Carl’s Candies, looking to rent space before being offered the chance to setup a space of his own. He’s got a small coffee bar set up inside the sweet shop where customers can purchase espresso, hot coffee, hot or cold lattes, cold brew, Japanese iced brew or the potent Red Eye, a choice of hot or Japanese iced brew coffee with two espressos, made from his roasted beans through Sept. 30. Prices range from approximately $2.50 to $4 per serving.

Fitz said he feels like he’s gotten a warm reception in Northport, sometimes finding it difficult to keep growlers of cold brew and cold-brew concentrate in stock due to its popularity.

“There’s a great opportunity to bring the coffee bar up on Long Island,” Fitz said. “There’s no reason if you want great coffee to go to Brooklyn. It’s not grown there. We can make great coffee here too, and get people drinking great coffee.”

Bags of his specialty coffees are available for purchase inside the Carl’s Candies. Learn more about Nautilus Roasting at www.nautilusroasting.com.

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