Stony Brook’s WMHO connects with consumers from other side of the world

Stony Brook’s WMHO connects with consumers from other side of the world

Delegation members, above, with The Ward Melville Heritage Organization President Gloria Rocchio, front center, in front of the historic Stony Brook Post Office. Photo from WMHO

Mobile payment platforms have connected the Stony Brook Village Center to China.

The Ward Melville Heritage Organization, which operates the shopping center, recently hosted a government delegation from Anhui Province, China. The group consisted of government officials and higher education professionals who were in the United States to visit New York and Michigan State University. Their mission was to learn best practices in innovation and entrepreneurship.

Delegation leader Guang Hu, left, completing an Alipay transaction with Jeff Norwood, owner of Camera Concepts & Telescope Solutions

Last year, the Stony Brook Village Center became the first community on Long Island to adopt Alipay and WeChat Pay, which is estimated to have one billion users worldwide. The QR code point of sale terminal systems account for 90 percent of the Chinese mobile payment market, according to the WMHO. The platforms enable Stony Brook village merchants to serve travelers from China better by allowing consumers to purchase goods and services in yuan before then being settled in U.S. currency for merchants.

Gloria Rocchio, president of the WMHO, met with the delegates in her office and then took them on a tour of the village where they were able to shop and experience the mobile payment platforms firsthand. She said it was a whirlwind trip, but the visitors had the chance to shop in many stores including Chocolate Works, Madison’s Niche and Camera Concepts & Telescope Solutions.

“We were happy to host this delegation because they were sincerely impressed with our concern for Chinese customers who are accustomed to using Alipay and WeChat Pay,” Rocchio said.

Jeff Norwood, owner of Camera Concepts & Telescope Solutions, said when the delegates came to his store, one of them wanted to buy a pair of binoculars, but he decided to pay cash instead of Alipay. When he approached the store’s register, Norwood said he realized his point of sales system was offline, and he couldn’t open the register drawer to give the customer change. Another person came over and paid using Alipay, and Norwood said it took two seconds to complete the transaction. It was then that the delegate decided to use Alipay, too.

“I gave him back the fifty, and I said, ‘Look at that, you see, Alipay is easier than cash,’” Norwood said. “It was like the perfect commercial for it.”

The business owner said he’s only had the opportunity to use Alipay once before and said it’s easier to use than the store’s credit card machine. All he has to do is put in the amount, and then the customer has an app on the phone that comes up with a bar code. The sales associate scans the bar code and the store’s machine prints out a receipt.

Twelve government agencies, including the School of Innovation and Entrepreneurship, along with the Science, Technology and Intellectual Property Bureau, were represented.

Guang Hu, delegation leader and director of the Division of International Exchange and Cooperation, Anhui Administration of Foreign Experts Affairs, thanked the WMHO for hosting the visit in a statement.

“It is very impressive to know that Alipay and WeChat Pay has been implemented by the shops of the village,” Hu said. “Those two are widely used in China, and it shows the technology and innovation offered here. I believe there is great potential to work with [the] Ward Melville Heritage Organization on all levels of collaboration between Anhui and Stony Brook.”